News

Gallery: May’s New Product Launches

In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.

Whiskey Brand Wolves Launches with ‘First Run’ Limited Release

Iconoclasts James Bond (Undefeated) and Jon Buscemi (Buscemi, Greats, Truff, Oliver Peoples) continue to blaze a trail with the launch of their bespoke California whiskey brand: Wolves. Distilled and bottled in California's wine country, Jon, James and their partners have sourced and designed a highly limited offering that is unlike anything else available on the Whiskey market.

VPX Files Motion to Expedite Injunction Ruling in Monster Case

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Keurig Dr Pepper Provides Update on Majority Shareholder Plan

Keurig Dr Pepper has announced that Acorn Holdings, the majority shareholder of KDP, has provided an update to KDP regarding Acorn's previously-disclosed intent to sell shares to increase the public float of KDP to approximately 20% by year-end.

Nestlé Waters and WWE Announce 2019 Challenge

Following the success of last year's "Choose Water" campaign, Nestlé Waters North America and WWE has announced the 2019 Nestlé Waters Challenge, which encourages Americans to live healthier lifestyles.

Cusa Tea Closes $2.5M Series A Round

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.

New Holland Spirits Launches New Vodka Brand

Distilled to be the perfect accompaniment to summers on the water, New Holland Spirits of Holland, Michigan, is introducing a new brand, Lake Life Vodka, inspired by Michiganders’ connection to the inland and Great Lakes, where time stands still and moments are savored.

Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas

Julian Hakim is a partner at Agua Rica, a modern aguas frescas brand that aims to bring the traditional Mexican treat to the drink isle in a natural way. The startup brand which launched just four months ago crafts its lineup of beverages using all natural and non-gmo ingredients with real cane sugar.

FDA Issues Guidance on Date Labeling

From “Sell By” to “Best Before” to “Best If Used By,” the many ways in which CPG products are date coded are creating consumer confusion over how long food is actually safe to eat.