FLORHAM PARK, N.J. — BASF will demonstrate how healthy and tasty can be synonymous in its “kitchen” at booth1529 at the 2013 Institute of Food Technologist (IFT) Food Expo. More than 20,000 of the world’s top food science and technology professionals will meet at the McCormick Place convention center in Chicago on July 13-16.
“BASF’s newly designed, interactive booth makes it easy for IFT attendees to experience how we make Newtrition ™ a reality,” said SamyJandali, Vice President, Nutrition & Health, BASF North America. The Newtrition brand was launched recently to better understand consumer needs and to use this knowledge in close partnership with customers to develop new, innovative solutions for the foods and beverages of tomorrow.
“At our booth, we invite industry colleagues to visit our “kitchen” and to taste how appealing foods and beverages can be that are fortified with our wellness ingredients such as omega-3 fatty acids and plant sterols,” Jandali pointed out, recognizing that manufacturers face a number of challenges in creating new products without adversely impacting their taste or appearance. “Just bring us the challenge and our talented teams will find the solution using their combined experience from technical expertise to marketing.”
BASF’s teams will serve consumers’ favorite health ingredients in a range of foods and beverages including:
Bread with BASF’s award-winning* omega-3 powder for nutritious sandwiches
Bar bites with plant sterols for heart-healthy snacking
Energy drinks with the right amount of vitamins B, E, and caffeine for a healthy boost
Body shaping beverages-on-the-go with Tonalin ® CLA (conjugated linoleic acid) in a convenient pouch
To demonstrate the performance side of its ingredients portfolio, BASF will feature:
Iced tea filtered with Divergan ® for stability and clarity
Cupcakes with Spongolit ® aerating emulsifiers for excellent cake texture and volume, and Lamequick ®whipping concentrates for smooth, appealing icing
Sustainability symposium July 15 features industry VIPs
Sustainability is an important aspect of BASF’s Newtrition initiative. Cristian Barcan, Regional Head of SET, a BASF initiative for applied sustainability, will address the topic, moderating IFT symposium #127:
- “ Perfecting the Path to More Sustainable Consumer Goods”, July 15, 10:30 a.m. to noon, Room S503 at McCormick Place Convention Center
The panel will feature highly regarded leaders in sustainability: Bob Langert, Corporate Vice President of Sustainability at McDonalds; Mike Faupel, Chief Operating Officer for The Sustainability Consortium; and James O. Reagan, Senior Vice President, Research, Education and Innovation at National Cattlemen’s Beef Association.
BASF Sponsors 2 IFT Scientific Program Tracks
In addition, BASF will sponsor the IFT Scientific Program Tracks “Food Health & Nutrition” and “Food Safety & Defense”, which will highlight topics of critical importance to today’s food and beverage markets.
About Nutrition & Health
BASF’s Nutrition & Health division develops, produces and markets a comprehensive range of products and services for the human and animal nutrition, pharmaceutical as well as flavor and fragrance industries. The division strives to contribute to a better life through improving the nutrition, health and well-being of people across the world. Important human nutrition products include vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Its feed additives such as vitamins, carotenoids, enzymes and organic acids make Nutrition & Health a worldwide leader for the animal nutrition market. The division provides the pharmaceutical industry with active ingredients such as caffeine and ibuprofen, as well as excipients and custom synthesis services. Furthermore, it produces aroma ingredients such as citral, geraniol and L-menthol for the flavor and fragrance industry.
BASF – The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year.