January 20, 2015 — Frutarom BU Health, Switzerland, launches EFLA®sense, a new line of all-natural liquid extracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.
The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).
EFLA®sense line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness products and clean label. The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.
“The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature, says Yannick Capelle, Product Manager for Frutarom BU Health. “We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.”
EFLA®sense also is especially suitable for liquid supplement products such as “shots,” an excellent bridge between the emerging need for health-promoting nutraceuticals and the inconvenience of swallowing a large number of tablets. The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.
“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts,” explains Capelle. “Frutarom BU health has strict protocols for quality and safety assessment in order to provide customers the best sustainable flavor line while enabling clean label capacity.”
Frutarom is a leading flavor and fine ingredients house ranked among the top 10 companies in the global market. Fulfilling its commitment to become the preferred partner for taste-driven, healthy success, Frutarom provides advanced solutions for the food & beverage, nutraceutical, pharmaceutical and cosmetic industries.