PepsiCo Debuts Functional Sparkling Water Brand Soulboost

Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.

Review: Olipop Orange Cream

For its latest seasonal limited edition release, Olipop has chosen a classic flavor that’s a throwback to the days of soda shop-style CSDs: Orange Cream. It’s a modern version of the timeless orange creamsicle soda that used to be a part of many premium CSD lineups.

Maple Hill Creamery Launches Zero Sugar Organic Milk

Looking to bring consumers back into the arms of dairy, New York-based Maple Hill Creamery debuted Zero Sugar Organic Ultra-Filtered Milk, the first product in a new platform of sugar free dairy made without sweeteners or additives.

Tilray-Aphria Merger Now Complete, Creating World’s Largest Cannabis Company

The combined company — with a market capitalization valued at $8.2 billion at the end of trading on April 30, 2021 — will operate under the Tilray name moving forward and continue trading on the Nasdaq under TLRY and will begin trading on Toronto Stock Exchange under the same ticker symbol beginning May 5.

Owen’s Craft Mixers Lands $7.5M Investment

Owen’s Craft Mixers has closed a $7.5 million funding round that includes singers Ryan Hurd and Lee Brice, ex-NHL star Mario Lemieux and strategic investment from the Mass Family Office.

Taste Radio: They’re Obsessed With Helping Consumers ‘Bite’ Better. And This Is Their Plan.

This week, we’re joined by Chris Fanucchi and Samantha Citro Alexander, the co-founders of Bitewell, a new startup platform that aims to make healthy purchasing decisions easier via curated options for grocery and restaurant delivery. Fanucchi and Citro Alexander spoke about Bitewell’s multi-pronged business model, why competition isn’t easily defined and how the company works with emerging food and beverage brands.

Flavors, Flexibility Providing Fuel for On-Fire RTD Cocktails

With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.

Molson Coors: Despite Challenging Quarter, ZOA is ‘Well Received’

Despite seeing a 9.7% decline in net sales in the first quarter of 2021, Molson Coors Beverage Company reported solid sales for its non-alcoholic beverage portfolio, including new energy venture ZOA. Speaking to investors and analysts on a conference call Thursday, CEO Gavin Hattersley said ZOA has been “extraordinarily well received by retailers and by distributors alike.”

Review: ISCA CBD Soda

ISCA is a new line of premium CBD-enhanced sodas that feature flavors created by two-star Michelin chef (and the brand’s co-founder) Michael Caines. The products contain 20mg of hemp extract per 12 ounce glass bottle.

Transparent & Pandering AF: Say Hello to GEN Z Water

Just when it seemed the beverage industry had it all figured out when it came selling to millennials, in comes Gen Z. Gen Z Brands is a new Arkansas-based, sustainably packaged bottled water brand that has taken its namesake from its target demographic.

With New Owners, Grillo’s Looks to Accelerate Growth

Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.

Gallery: April’s New Products

As we head into spring, beverage brands are amping up consumers for the warmer months ahead. This month saw new energy boosting shots, oat milk innovations, and two new functional flavors from Vitaminwater. Check out the gallery for the latest from Super Coffee, Fever Tree, and hellowater, in addition to new brand launches, partnerships, and reformulations.

Proud Source Water Partners with PepsiCo for Regional Distribution

Proud Source Water announced this week a regional distribution agreement with PepsiCo Beverages North America (PBNA), placing the sustainably-packaged alkaline water brand on blue trucks servicing food service providers, stadiums and retailers in the Western region of the country.