Kava Goes Premium With DTC Kit Brand KEANU

Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.

Shift Naturals Grows THC Platform with Cocktails, Kevin Love

Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.

Hemp Beverage Brands Call For Pushback On Proposed Ban

While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a proposal that would effectively outlaw intoxicating products.

Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3

Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.