Spirits Feature: How Craft Spirits Have Fared A Year Into The Pandemic

Pre-existing off-premise positioning boosted craft spirits’ chances, but an increase in demand also helped the industry thrive. Alcohol e-commerce platform Drizly recently reported that wine was replaced for the first time by liquor, and that demand shows no sign of slowing.

More to Love: Ito En Debuts Matcha-Based Energy Extension

In extending into the broader energy space with the introduction of a new three-SKU Matcha Love line this month, the company is seeking to strengthen its credentials with the younger, wellness-minded demographic that has fueled the brand’s growth thus far.

New Product Gallery: March Madness As Expo Innovation Wave Hits

In one of largest and most comprehensive monthly galleries yet, we highlight some of the new releases from across the beverage world that you would likely have seen at this year's Expo West, featuring innovations in dairy, plant-based, energy, functional drinks and more.

Reed’s: Q4 2020 Boosts Outlook for Continued Growth

Volume gains and reduced discounting helped craft soda maker Reed’s report a nearly 50% increase in net sales during Q4 2020, according to an earnings report released by the company yesterday.

From DSD to CBD, The Alkaline Water Co. Plots Diverse Water Strategy

As the bottled water category has witnessed disruption from sustainably packaged water brands, M&A activity among premium brands and innovation in the form of functionality, The Alkaline Water Company is aiming to do it all. Founded in 2012, the Arizona-based, publicly-traded beverage company owns the Alkaline88 brand, which over the past few years has expanded its portfolio from bulk jugs of 8.8 pH water to include sustainably-packaged lines, flavors and CBD-infused drinks.

Spirits Gallery: RTD Cocktails Spring Forward

In this gallery, we highlight some of the notable recent releases from the past month, highlighted by a slew of tequila-based cocktails and seltzers, an RTD debut from Savage and Cooke, and baseball-themed cans from Cutwater Spirits. 

Taste Radio: Mason Dixie’s Founder Is The American Dream. And She’s Changing Baking Forever

Mason Dixie Foods founder and CEO Ayeshah Abuelhiga spoke about how the combination of her family’s history in the food business along with the impact of bias and inequality in her career prompted her foray into entrepreneurship, how she prepared for and managed meteoric growth and why she’s calling out antiquated ways of doing business in the baking industry.

Report: Variety, Value Fuels Optimism for U.S. Cannabis Bevs

Although growth has been slower than some have predicted, the U.S. cannabis beverage market is gathering steam as consumer trial rates and basket penetration increase, according to a recent study by market research group Headset.

Re-Phocus: Brand Debuts New Look Amid Nationwide Expansion

Seeking “a little more pop on the shelf,” caffeinated sparkling water brand Clear/Cut Phocus has introduced refreshed packaging, which is rolling out now amid a nationwide expansion for the Kentucky-based brand. The new cans feature a cleaner graphic design with more saturated coloring and the added slogan “Naturally Energizing Sparkling Water.”

Innovation Foods to Build $45M Facility for Oatly Production

As Oatly scales its U.S. operations, Millville, New Jersey-based Innovation Foods announced this month that it is building a new $45 million processing and packaging facility to produce plant-based aseptic and extended shelf life beverages for the Swedish oatmilk maker.

Supercharge: Marketing & Branding Virtual Event on April 20

The virtual world is a busy one and so we’re in frantic preparation to rush out our next Supercharge event for April 20. This one-day event will provide a concise but impactful look at the key trends influencing marketing and branding strategies for food and beverage brands.