Having spent the past seven years staking its territory online, New Mexico-based Caveman Coffee is on the hunt for new consumers through a retail expansion and new innovations rolling out this year. Founded in 2013 by CEO Lacie Mackey, a former fitness trainer, and actors and MMA fighters Tait Fletcher and Keith Jardine, Caveman produces a variety of coffee and tea products, including MCT oil-infused lattes.

Having spent the last decade investing in food and beverage brands through venture capital firms, Tom First is once again building a product and brand from the ground up with Culture Pop, a new probiotic soda that launched online and in select retailers this summer.

A number of major food and beverage companies have joined the #StopHateForProfit initiative, a campaign urging companies to suspend advertising on Facebook throughout July in an effort to pressure the social media platform to address misinformation and hateful content on its sites.

BevNET and NOSH’s weekly live call-in show, Office Hours, returns Tuesday, July 14 at 3 p.m. ET. BevNET managing editor Martin Caballero will be joined by Alisa Williams, Partner at VMG, and Matt Thomas, founder and CEO of Brew Dr. Kombucha, for a discussion exploring the roles that CPG entrepreneurs and brand leaders can play in supporting a more diverse, equitable and inclusive industry.

The business is much more complex than when David Smith founded High Brew in a moment of inspiration while on a sailing trip with his family. But the brand is returning to its core elements once again to find a new visual identity aimed at organizing its growing product portfolio and standing out in an increasingly crowded coffee set.

Sparkling tea brand Minna has named Dyanna Salcedo, founder of angel investing and advisory business Tastebud Ventures and the brand’s interim CFO since August, as its new permanent CEO. Founder and former CEO Ryan Fortwendel has moved into the role of chief innovation officer.