IFF Acquires Frutarom for $7.1B

The New York-based flavor and fragrance giant announced on Monday its plans to acquire Israeli flavors and natural ingredients firm Frutarom for $7.1 billion -- its biggest purchase to date. The deal would boost IFF to a second-place spot in the global natural flavors market, seeing as 75 percent of Frutarom’s sales are in natural.

Review: Health-Ade Jalapeño Kiwi-Cucumber Kombucha

Jalapeño Kiwi-Cucumber, the summer 2018 seasonal release kombucha from Health-Ade, has a mild to medium spice that doesn’t overwhelm the other flavors and doesn’t linger.

Only 30 Days until the Beverage Industry Gathers at BevNET Live

In just 30 days the beverage industry’s hottest beverage brands and most influential experts will converge on New York, NY for BevNET Live, the beverage industry’s largest community gathering. On June 6th and 7th, BevNET Live will dive into the state of the industry, the latest trends, the most significant milestones, and host riveting talks about where it’s all headed.

A Breakdown of the USDA’s GMO Labeling Proposal

The USDA published a proposed rule to establish standards for the disclosure of bioengineered foods on packages in places where consumers can easily find them. However, the long-awaited proposal leaves industry leaders with just as many questions as it does answers.

Fizzique Launches Sparkling Protein Drink

As the sparkling water and protein drink categories both continue to expand, David Jenkins, a former Olympic sprinter and founder of protein products brand NEXT Nutrition, is looking to marry the two with his latest venture.

SEC: True Drinks Exploring Potential Sale

Irvine, Calif.-based True Drinks Holdings, Inc., the maker of the children’s flavored water beverage AquaBall has lost its president and CFO and reduced its staff to two full-time employees as it explores a potential sale of its remaining assets, according to documents filed with the U.S. Securities and Exchange Commission (SEC).

Gary Hirshberg, Kombucha CEOs, Jon Sebastiani Join BevNET Live

BevNET Live will welcome one of the natural products business’ original heroes and reflect on the power of capital infusion within one of its most popular emerging categories. The event, held on June 6 and 7 at the Metropolitan West in Manhattan, will feature a talk from Gary Hirshberg, the founder of Stonyfield Farm yogurt and one of the best-known voices of the entrepreneurial food and beverage movement.

Blossom Water Preps New Bloom

Massachusetts-based botanical essence water brand Blossom Water has unveiled new packaging and a reformulation reducing the amount of sugar from 11 g to 5 g per bottle, removing erythritol and agave, and adding probiotics.

Review: Keep it Cool Cold Brew

Keep It Cool Cold Brew is launching with both a cold brew coffee and a cold brew cascara “tea.”

People Moves: CEO Shakeups At AQUAHydrate, Live Soda, Moonshine Sweet Tea

In this edition of People Moves, we report on major shakeups in the CEO positions at AQUAhydrate, Moonshine Sweet Tea and LIVE Soda. Also, Vive Organic hires a new director of marketing, Nestle Waters North America loses its chief sustainability officer, and Andrew Simpson joins Sunshine Beverages as VP of sales.