Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign -- a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.
Starting May 23 at 5 p.m. EST, Coke will release a limited amount of New Coke, made using the original 1985 recipe, as part of a promotion with Netflix's hit series Stranger Things.
The entrepreneurial journey is difficult - and entering an emerging and fast-changing market doesn’t make it easier. At Cannabis Forum next month a panel of industry trailblazers will help those entrepreneurs better navigate the ambiguous space by providing their take on the challenges that face cannabis entrepreneurs.
Somatcha is a line of sparkling matcha beverages that comes in two varieties, both of which are packaged in slim 12 oz. cans and feature a sleeve wrap label.
Japanese beverage giant Suntory and Mass.-based startup Elemental Beverage Company are both seeking to develop the market for flash chilled coffee — the general term for coffee which is brewed hot and then quickly cooled without being diluted with ice or water — which is prized by coffee aficionados for its ability to capture the nuanced flavor notes and complex aromatics that emerge during a hot extraction process.
North Carolina-based kombucha maker Tribucha has closed a $1.5 million Series A funding round, the company told BevNET this week. The raise comes as the five-year-old brand, which markets its product in 12 oz cans, plans to expand distribution by more than 600 accounts this year.
On its way to becoming one of the hottest brands in food and beverage, oat milk brand Oatly had “already failed in the biggest ways possible,” according to the company’s U.S. general manager Mike Messersmith. In an interview included in this episode, he explained the simple philosophy that guided Oatly through its growing pains: “It’s all about progress.”
In April, online retailer Boxed made its entrance into the space with the launch of Stellar Seltzer in 12 oz. cans. The four-SKU line of naturally flavored, zero calorie sparkling waters is the next step in Boxed’s plan to feed the beverage segment of its private label business with engaging brands that can compete in high velocity foundational grocery categories such as water.
GoodBelly Probiotics’ Bubbles is a two-SKU line of refrigerated USDA organic sparkling probiotic beverages and is the company’s first sparkling line extension.
We’re excited to release the official agenda for BevNET Live Summer 2019, which returns to the Metropolitan West in New York City in just 22 days. Packed with beverage industry veterans and thought leaders, the agenda is curated to tackle the challenges faced by companies within the beverage industry and provide insight into the future.
The acquisition will help Caliva to broaden its vertically-integrated cannabis business -- which produces flower, vape, and oil products -- into beverage through its access to Zola’s research and development team and established retail distribution network.
In this episode, we sit down with Darren Marshall and Ravi Kroesen, the CEO and Head Teamaker, respectively, of specialty tea company Smith Teamaker for a discussion exploring how a small company can influence an entire industry.
Wedderspoon is a company that produces manuka-honey based products, including personal care products, drinking vinegars and candy, as well as raw manuka honey in a variety of different formats. Now the company is jumping into the RTD beverage game with a three-flavor line of unfiltered apple cider vinegar (ACV) beverages.
The results found that sales of sugary beverages dropped 51% in the first year after the city’s soda tax took effect in 2017. The tax also led to an increase in beverage prices and a sharp decline in volume sales, dropping from 2.475 billion ounces in 2016 to 1.214 billion ounces in 2017, according to the report.
