We are riding a “blossoming new wave” of beverage where consumers are breaking from conformity and embracing diverse categories according to SPINS VP of brand growth solutions Andrew Henkel, who broke down how the evolving beverage landscape during a presentation at BevNET Live Winter 2018.
Culinary-forward sparkling shrub maker Fizzy Fox is focused on delivering healthy and fun products with an emphasis on craft. Co-founder Natalia Farhadmotamed and her business partner launched the line in May of 2018 and are looking to grow the company and expand distribution.
The FDA confiscated CBD edibles at an Arizona smoke shop last week, taking products manufactured by companies Hempful Farms and CBD Living Water; Jammin Java loses appeal over Marley Coffee trademark and must pay $2.4 million; Monster Energy lead counsel dismissed in Bang/VPX lawsuit.
In this clip from the BevNET/NOSH Cannabis Forum in Santa Monica, Calif. in December 2018, Michael Lewis, CEO of Sprig, which produces both THC and CBD infused sodas, shared lessons and learnings from his career in cannabis.
HopTea, winner of New Beverage Showdown 16 at BevNET Live Winter 2018, is a line of zero calorie non-alcoholic hop-infused “tea” drinks that feature hops as the primary flavor ingredient.
According to market research group Euromonitor, which released its five-year growth forecast for U.S. soft drinks on Monday, unsweetened flavored waters, sparkling waters and plant-based hydration drinks have reached a mature growth phase which is set to bring a host of opportunities -- and challenges -- in the years ahead.
Last month, Sipp announced a comprehensive rebrand, including a packaging redesign of its slim cans and a reformulation to cut calories and sugar in half. The announcement comes as Sipp rolls out its organic sparkling water line Sipp Infusions.
L.A. Libations marked ten years in business in 2018, a decade that has taken the Coke-affiliated beverage accelerator down different paths and directions with a wide variety of products and entrepreneurs. In this clip from BevNET Live Winter 2018, co-founders Pat Bolden, Danny Stepper and Dino Sarti reflected on the journey thus far and shared some of the lessons they’ve learned along the way.
Steve Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick’s from concepts into best-selling brands. He also explained why he views his creative agency, Quaker City Mercantile, as a “spirits company that does corporate gigs to pay for experimentation," how it helped revitalize Guinness beer and why he identifies as a “filmmaker that makes booze.”
All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.
Cannabidiol (CBD) is enjoying its moment as one of the hottest ingredients in the food and beverage industry. But even as regulations on hemp production have been lifted and more states adopt pro-cannabis stances, consumer education remains a key concern for the nascent CBD market.
In this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the company’s journey so far and the key decisions that put it in a position to thrive. Reflecting on Spindrift’s early days, Creelman talked about the importance of developing the brand in the food service channel during its first four years, his decision to “leave the conversation and stand for something different” with regards to using natural flavors, and why brands in fast moving categories need to be committed to continually measuring performance or risk being left behind.
Dram Apothecary is a Colorado-based company that has up until now been known primarily as a purveyor of cocktail bitters and syrups. Recently, the company branched out in to cannabidiol (CBD) products, including a line of drops as well as these ready-to-drink sparkling beverages.
Cognitive function brand BrainJuice saw its retail footprint rise from 150 to nearly 4,000 stores last year, adding Whole Foods Market and more than 1,000 GNC stores this month; Coca-Cola names Boxed exclusive retailer for Smartwater alkaline and antioxidant lines.
