Magazine Feature: HPP’s Hurdles in Premium Juice
While cold-pressed juice may be slowing down, it is by no means dead, and in many ways it’s experiencing the natural growing pains of any emerging category.
While cold-pressed juice may be slowing down, it is by no means dead, and in many ways it’s experiencing the natural growing pains of any emerging category.
Upon launching, meal replacement drink Soylent married its Silicon Valley origins with the CPG space, using science and technology to fulfill a company mission of making “complete nutrition” accessible and affordable. Now, the company wants to help others in the food tech space do the same with the Soylent Innovation Lab, a new co-working space designed for similarly disruptive food and beverage brands in Los Angeles.
With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.
Here’s a preview of what’s to come: category trailblazers and channel pioneers. The first round of speakers has been released for BevNET Live Winter 2018 in Santa Monica, CA this December.
Bhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of Beverage Distribution Group; Distill Ventures Taps New Non-Alc Leader
Joel Jelderks, founder of Caskai, has set forth on a mission to introduce premium cascara-based beverages to the global market, noting that coffee consumers are their first target market, as they will likely be more aware of cascara.
Honest Tea is one of a handful of brands emphasizing kids beverages as a way to attract awareness and trial for the rest of their portfolios.
Superior Switchel is a line of USDA Organic certified carbonated apple cider vinegar (ACV) and ginger beverages. There are currently three flavors available: Lavender Lemon Lift, Honey Cinnamon Kick, and Orange Maple Splash.
FORTO is coming for Starbucks and Monster with a new full-size, ready-to-drink “Energy Coffee” line debuting at the 2018 National Association of Convenience Stores (NACS) Show in Las Vegas on Oct. 8-10.
Health Warrior co-founder/CEO Shane Emmett explains how a DIY project defines the company and its success, how it has cultivated and enhanced its relationship with Amazon, and why trusting your gut over data can lead to better decisions.
PepsiCo’s North American beverages division enjoyed a 2.5 percent increase in revenue during the fiscal third quarter of this year, despite a 14 percent decline in profit.
Black Medicine’s Lavender Latte is the latest flavor from this line of ready-to-drink cold-pressed coffee. Announced in August, Black Medicine is adding this variety to complement their existing Iced Coffee, Mocha, and Latte SKUs.
Distribution Roundup: Sprig CBD Soda Expands; HFactor Expands Into Sprouts; Califia Farms Expands Drinkable Yogurt Line; Hoplark HopTea Adds Whole Foods
With U.S. consumers expected to purchase around 821 billion gallons of sparkling water just this year, the likes of Coca-Cola, PepsiCo, Nestlé and other major beverage manufacturers have all taken significant steps to expand and strengthen their respective positions in this high growth category.