In an interview recorded at BevNET Live Summer 2018 in New York City, Vita Coco co-founder and CEO Mike Kirban discussed the brand's journey from a young startup to a leader in the coconut water category with the broader goal of being the "biggest better-for-you beverage company" in the world.
Originally launched in the U.K. a few years ago, Ugly Drinks, which is a line of zero calorie flavored sparkling waters, has now launched in the U.S. with an updated look and formulations that were adjusted for the U.S. market (the product is also produced in the U.S.).
BeyondBrands is looking to bring consumers one step closer to that potential future with their latest venture: Mood33, a cannabis-infused sparkling tonic. The brand launched earlier this year with a party on April 20 and began selling in California dispensaries on June 1.
After CNBC reported that premium water brand Essentia was exploring a potential sale, sources close to the situation confirmed to BevNET that the company has been working with Credit Suisse for more than a year, but that there is no official sales process underway.
For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."
Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires
Zinger Shots are a line of USDA Organic shelf stable shots that feature intense flavors in a small 2.4 oz. format. The product currently comes in five flavors, including Organic Ginger Zinger, Xtra Ginger Zinger, Lime Chilli Zinger, Golden Turmeric Zinger, and Acai Caffeine Zinger.
The Coke-aligned beverage incubator, which consults and helps to secure retail placement for emerging brands, has begun working with Halen Brands as a broker of record to grow the retail footprint of Only What You Need (OWYN) in national accounts including Walgreens and 7-Eleven.
The inside story on unconventional brand Death Wish Coffee and how it built a thriving direct-to-consumer business; the founders of fast-growing pancake mix brand Birch Benders explain when to trust instinct over data and why it’s important to “get a little over your head sometimes.”
After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.
Massachusetts-based Atomic Coffee Roasters and Cold Craft Juicery have partnered to open a new facility that will serve as the central production and distribution hub for both independent companies.
On the second day of BevNET Live Summer 2018, attendees heard from beverage and venture leaders at Nestlé and PepsiCo about how the conglomerates pick their brand investments, as well as topics such as how to prepare a brand for acquisition and building an optimal growth platform.
The company took the crown from a group of five other innovative early stage beverage brands -- NITRO Beverage Co, Sip City, Cusa Tea, Drink Peloton and Element Shrub -- participating in the final round of the Showdown.
The journey from startup to major brand -- and the nebulous in-between -- was a line through many of the presentations and fireside chat interviews on stage during the 19th edition of BevNET Live.
