In this clip from the BevNET/NOSH Cannabis Forum in Santa Monica, Calif. in December 2018, Michael Lewis, CEO of Sprig, which produces both THC and CBD infused sodas, shared lessons and learnings from his career in cannabis.

According to market research group Euromonitor, which released its five-year growth forecast for U.S. soft drinks on Monday, unsweetened flavored waters, sparkling waters and plant-based hydration drinks have reached a mature growth phase which is set to bring a host of opportunities -- and challenges -- in the years ahead.

Last month, Sipp announced a comprehensive rebrand, including a packaging redesign of its slim cans and a reformulation to cut calories and sugar in half. The announcement comes as Sipp rolls out its organic sparkling water line Sipp Infusions.

L.A. Libations marked ten years in business in 2018, a decade that has taken the Coke-affiliated beverage accelerator down different paths and directions with a wide variety of products and entrepreneurs. In this clip from BevNET Live Winter 2018, co-founders Pat Bolden, Danny Stepper and Dino Sarti reflected on the journey thus far and shared some of the lessons they’ve learned along the way.

All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.

Cannabidiol (CBD) is enjoying its moment as one of the hottest ingredients in the food and beverage industry. But even as regulations on hemp production have been lifted and more states adopt pro-cannabis stances, consumer education remains a key concern for the nascent CBD market.