Celsius is a self-proclaimed “healthy energy drink” that was designed to help accelerate metabolism and burn body fat. Founded in 2004, Celsius has been through quite a transformation in recent years. Its latest change comes in the form of another packaging update -- and it’s a really good one, for the most part.
On Tuesday Harmless Harvest announced in a statement emailed to BevNET that it had agreed to settle the lawsuit, citing a desire to avoid a long and costly legal battle. However, the company “vigorously” denied any wrongdoing and liability and asserted the legitimacy of its organic certification. The terms of the settlement are confidential.
GT’s Kombucha, has acquired Tula’s CocoKefir, the maker of coconut-based kefirs and yogurts that are fermented with vegan probiotic cultures. The transaction took place earlier this year, according to GT's founder GT Dave, who told BevNET that he has long had a fondness for Tula’s products.
It took us a couple of weeks to recover from the biggest BevNET Live conference yet, but in this edition of the podcast, we reflect on the three-day event, which was held from Dec. 4-6 in Santa Monica, Calif.
Hain Celestial announces executive appointments, former Pabst CEO to head lettuce company, Top Note Tonic hires former Heineken VP and Mike Jaeger leaves C. Mondavi & Family which will now be helmed by interim CEO John Lennon.
Malk’s “Pecan Malk Nog” is a special holiday-edition product which, as you can probably guess, is a play on eggnog.
Revive Kombucha is set to launch a new 12 oz. bottle size and revamped labels, both of which are intended to support the company’s national expansion and broaden the brand’s appeal among retailers and consumers, according to founder and CEO Sean Lovett.
Divinia Water, a premium filtered line which touts itself as “the cleanest bottled water on Earth,” has finished its seed funding round, pulling in $800,000. The funding will go toward new retail and distribution initiatives beyond its home market of Idaho.
The world’s biggest beer and soda makers struck a deal Wednesday, but the transaction wasn’t a long-rumored merger of the two companies.
Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.
U.S. Congressmen lobby the FDA to ban use of the term "milk" for non-dairy products, Pepsi's CEO joins President-elect Trump's economic advisory council and a Philadelphia judge upholds the city's controversial "Soda Tax."
Vital Pharmaceuticals, the maker of VPX sports drinks and supplements and Redline and Bang energy drinks, is wrapping up a busy year. In 2016 Vital launched a range of new products, increased its social media presence and expanded distribution of its brands, all of which led Gene Bukovi, the company’s Vice President of Beverage Sales, to predict the highest sales for the company in four years.
Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.
While there are a lot of energy drinks just recycling the same old stuff, BeeBad Energy Drink has managed to do something that seems different and fresh. Made with honey, which makes up 14 percent of the volume of the drink, this product has a very unique approach both in flavor and functional makeup.
