2015 A-to-Z of Power – The Beta Edition (Part 1)
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
Passion House Coffee Roasters is a specialty coffee roaster based in Chicago. The company's approach is a bit different than other roasters in that it offers three “genres” of coffee: Ambient, Mainstream, and Experimental.
The chain of stores, slated to begin opening in 2016, takes its name after the company’s existing private label brand.
His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.
Rumors surrounding a Crystal Pepsi comeback first surfaced in 2014, when the Coca-Cola Company resurrected it owns nineties cult classic Surge.
DailyServing takes a novel approach to food and beverage, combining an approximately 4 oz. serving of juice with an identically sized snack. The juice, which is cold-pressed and HPP, is the more compelling part of the offering (maybe that’s just our jaded perspective as beverage folks).
Zero-calorie soda brand Zevia, which has long relied on direct warehouse distribution to its grocery customers, recently partnered with a handful of DSD operators to extend its presence in a range of other retail channels, including foodservice and convenience stores
Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.
The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.
The lawsuit, filed in January in U.S. District Court of Nevada, alleges that Arty Water engaged in a “brazen theft of Plaintiff’s intellectual property even includes using the photograph of Plaintiff’s endorsement partner Jennifer Lopez, the famous actor, television personality, and singer.”
TruBrain is a unique product that was designed to offer consumers cognitive and energy benefits as a way to provide what it describes as “genuine focus” to users. It sounds like a very lofty goal, but fortunately the folks behind this are a team of UCLA-trained neuroscientists.
Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.
Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks.
A line of green teas infused with mushroom extracts, Mudra Mushroom is certainly one of the more unique ready-to-drink tea brands on the market. All in all, we like the notion of a functional mushroom tea, but we feel as though the company needs to do more for the brand to really stand out to a broader audience.