Hailing from Ireland, Vit-Hit is a blend of water, juice, tea, and vitamins that is marketed as a low-calorie, naturally sweetened beverage. There is certainly no shortage of those, so why drink a Vit-Hit over the competition? That’s the piece that’s really missing for us.
Following an expansion of its distribution partnership with Dr Pepper Snapple Group, High Brew Coffee has solidified its national DSD network and set its sights on doubling its presence in the convenience store channel, according to company founder and CEO David Smith. BevNET spoke with Smith at last week’s NACS 2016 show, where the cold brew coffee company unveiled a new protein-infused variety.
The company, which includes Reed’s Ginger Brew, Virgil’s Soda in its brand portfolio, has been mired in controversy over the composition of its Board since August, when a group of activist investors, calling themselves The Committee to Rescue Reed's, formed to pressure CEO Chris Reed into accepting changes to the board's personnel.
Dr Pepper Snapple Group (DPSG) reported Q3 revenues of $1.68 billion in its quarterly financial results summary released Thursday morning, topping analysts’ projections with a 3.1 percent increase from the same period last year.
In an exciting detour into the liquor space, BevNET Live Santa Monica will feature a talk from Courtney Reum, the co-founder of VEEV Spirits (including VEEV and VitaFrute, a line of certified-organic ready-to-drink cocktails), which Reum and his brother sold to Luxco earlier this year.
Aqua's reduced-calorie flavored sparkling waters are visually appealing and deliver a refreshing and full-bodied flavor experience. But is the brand being forced into a category where it doesn’t quite belong?
The company continued to gain value share in total North America RTD beverages for the 26th consecutive quarter, with sparkling beverages volume growth driven by Sprite, Fanta and energy drinks, while Diet Coke declined.
With established footholds at natural and conventional grocery retailers, healthy energy drink maker Hiball has set its sights on expanding distribution in convenience and drug stores. The company recently landed a major deal with CVS and is wading faster and further into the C-store channel.
This week the conflict took a more personal turn, with the dissident stockholders’ committee leader, Edwin Lozano, and Reed each questioning the other’s professional backgrounds, and a former board member who had tried to mediate the dispute joining Lozano’s faction.
Amid surging demand for unsweetened sparkling water, Sparkling Ice marketer Talking Rain is planning a major distribution push for its “essence of sparkling water” line. Launched in April, the new beverages are lightly flavored and, unlike other Sparkling Ice products, contain no sweeteners, artificial colors or preservatives.
Speaking with BevNET, Matt DeWitte, vice president of marketing, said the company’s sustainability message and strong social media presence was helping drive growth amid a crowded water set in convenience stores.
People have tried several times to market a ready-to-drink rooibos tea to children, and it has always failed to catch on. To us, there seems to be a big disconnect between the purchaser (the parent who might be in tune with this) and the end user (a child). Can Bossi, a line of USDA Organic rooibos drinks marketed for kids, succeed where others did not?
The National Association of Convenience Stores (NACS) 2016 show came to a close today, but our coverage of event is just beginning. In this Instagram photo gallery, we revisit new products, line extensions and brand updates introduced at the NACS show.
For this week’s episode of the BevNET podcast, we’ve crossed the Atlantic to explore a beverage market that’s outside of our usual coverage area: London. Joining the podcast are Hugh Thomas and Joe Benn of Ugly Drinks, which is a U.K.-based startup that produces unsweetened flavored sparkling water.
