Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.
The Kroger deal follows the brand’s distribution deal with TJX earlier this year, which saw the brand enter select T.J. Maxx, HomeGoods and Marshalls stores across the country.
As part of the deal, L.A. Libations will purchase equity in the fledgling bone broth company, and will also help shepherd it into the core accounts that are the brand development company’s stock-in-trade.
Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.
Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.
Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.
Rau co-founders Daren Myers and Brian Watrous stopped by BevNET’s West Coast office in San Diego this week to share the latest from the growing San Diego-based brand.
Coco Libre’s Sparkling Organic Coconut Water is an effort to innovate in what has otherwise been a somewhat stagnant coconut water category.
A recently published study examining the effects of Berkeley, Calif.’s first-in-the-nation tax on soda and other sugary drinks found that consumption of the beverages has fallen by over 21 percent in the city's low-income neighborhoods.
Conscious Cultures, the maker of Barefoot Bucha, a Virginia-based kombucha brand, has agreed to settle a trademark infringement lawsuit filed against the company by Barefoot Wine owner E. & J. Gallo.
Wells Fargo Securities highlighted slowing growth in the energy drink category in a new report detailing Nielsen xAOC (expanded all outlets combined) year-over-year sales data for the four-week period ending on August 13.
What Metabrew has essentially done is take the concept of Bulletproof coffee (coffee and MCT-rich grass fed butter, in the case of Bulletproof) and turn it into a dairy-free offering with added cacao and stevia.
Honeydrop, which produces a line of HPP cold-pressed lemonades sweetened with honey, today announced new chainwide distribution at natural retailer Sprouts Farmers Market. The beverages are now available at all 250 Sprouts locations across 13 Southern U.S. states stretching from California to Georgia.
Greater Than, a coconut water-based sports drink, has been through several iterations since it was launched in 2010. The formulation, packaging and branding have all been changed, which is pretty much par for the course for any product that’s trying to carve out a niche that doesn’t already exist.
