After Day One of BevNET Live’s summer session took a look at the plight of the entrepreneur and an exploration of some of the keys to finding success in the beverage business as an upstart, Day Two began with a data-driven dive.
The news that beverage incubator L.A. Libations had spawned Aloe Gloe as an independent brand partially funded by Coke’s Venturing & Emerging Brands Group (VEB) means a new stage for both entities.
Sparkling Bitters, made with a blend of sparkling water and a dash of tonic bitters, is an unsweetened zero-calorie line of sparkling beverages. In terms of sparkling beverages, it’s a unique and interesting concept: the base of the drink is basically a lighter cousin of tonic water.
Hot on the heels of the semifinals of the 11th version of the New Beverage Showdown, day one of BevNET Live at New York City’s Metropolitan West took a hard look at the plight of the entrepreneur and some of the conditions that enable founders to achieve success in the beverage business.
Hain Celestial markets just a handful RTD beverage brands, but the natural foods conglomerate is eying a few more to add to its portfolio, according to a recent interview with founder and CEO Irwin Simon. Simon attended BevNET Live Summer 2016 and discussed Hain’s beverage acquisition strategy as part of the conference’s “Livestream Lounge.”
Sparkling Ice “Essence of Sparkling Water” is the first unsweetened line extension to the Sparkling Ice brand, and the company’s response to the growing number of sparkling flavored waters on the market today.
Company founder and CEO Chris Cooper said the new funds will be put towards “[accelerating] the brand’s Western U.S. expansion and [bolstering] our resources to support rapid growth.”
BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.
Monster Beverage Corp. earlier this week unveiled two new product launches: Mutant, an energy “super soda,” and Hydro, an energy-enhanced, non-carbonated hydration beverage.
High pressure processed organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title, along with $10,000 in cash and prizes.
A look at the energy category shows the products at its center, and the edges, where expeditious line extensions lie.
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
