The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.
AdWeek spoke with Pepsi’s vice president of marketing Chad Stubbs, who said the brand was “inspired by the mixology craze” and could serve “as a perfect standalone beverage or a perfect compliment to cocktails.”
Coco Community is a new “craft” coconut water from All Market, Inc., which is better known as the company behind Vita Coco. The USDA Organic, Non-GMO Project verified, and Fair for Life Certified product is a not-from-concentrate coconut water that is pasteurized and packaged in a PET bottle.
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.
In this review, we’re taking a look at Califia Farms’ three most recent non-coffee offerings: Cali Coco, Ginger Almond Milk, and Matcha Almond Milk. Launched at Expo West 2016, these products are hands down the company's best flavors yet.
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
The New Beverage Showdown provides a fantastic opportunity for young beverage brands to gain exposure and feedback. Presentations are in front of the 500+ BevNET Live attendees, as well as hundreds of livestream viewers. Over 40 applications are expected to be submitted; only 15 will be offered the opportunity to present in the semifinals. The only way to be considered for the competition is to submit an application by the May 20 deadline.
Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.
The scheduled speakers combine beverage industry experience with leaders in innovation, investment, and brand-building. Also on the schedule for the event is the 11th version of the New Beverage Showdown, sponsored by VEB, as well as a pre-conference “Beverage School” for startup companies.
Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.
