BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.
In a wide-ranging interview with BevNET, Evans discussed the development of Juicero, a new countertop cold-pressing juicing system. Evans shares details about the company's $120 million capital raise, its diverse investment group, the target demographic and sales projections for Juicero, and how it fits into the competitive landscape of cold-pressed juice.
Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”
According to legal news publication Law360, N.V.E., alleges that Innovation Ventures made false statements in the trial that swayed the jury’s verdict, including the inference that N.V.E. ran a false advertising survey.
The news follows revelations that Coca-Cola Co. CEO Muhtar Kent took a 42 percent pay cut in 2015.
We really like the idea of a USDA Organic line of high pressure processed ginger shots. But Ginger Shots seems more like a proof of concept than something that’s really ready to put its foot on the gas.
Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.
In the letter dated March 23, 2016, FDA district director Kathleen M. Lewis wrote that Pressed Juicery failed to meet requirements of section 21 CFR 120 of the Federal Food, Drug and Cosmetic Act and as such, its juice products “are adulterated in that they have been prepared, packed, or held under insanitary conditions whereby they may have been rendered injurious to health.”
On the surface, venturing into cactus water seems like something that might make sense for a brand like Steaz. The company has done a good job of establishing itself as a purveyor of organic tea-based beverages and there’s certainly a trend out there with plant-based beverages such as cactus water.
Saratoga Juice Bar is a line of cold-pressed and high-pressure processed juices that currently features four varieties. The products come from Saratoga Springs, New York, which the company describes (via its web site) as a center for wellness.
Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.
Seeing as how 2016 marks the 20th anniversary of BevNET’s existence as a platform and community for the beverage industry, it seems like an appropriate time to change up the format of our flagship content: product reviews.
For a company that has established itself by selling high-end, premium-priced raw juices in glass bottles, we think expansion into more mainstream offerings makes sense. And, really, what's more mainstream than a line of lemonades?
Health-Ade co-founder Justin Trout told BevNET that the funding will be used primarily for the build-out of a new 35,000 sq. ft. production facility in Torrance, Calif.
