Today AriZona Beverages announced the launch of a new line of energy drinks, infusing four of the brand’s existing flavors - Arnold Palmer, Watermelon, Fruit Punch and Mucho Mango - with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.
On display at the Baltimore Convention Center were a handful of seasonal items, which despite limited runs on shelves, still require a great deal of development and resources to come to market.
A former Coca-Cola Co. executive, John Blackington arrives at FulHum with over 30 years of experience in the beverage business, including the last 10 as a managing partner at consumer product advisory firm GBS Growth Partners.
In a move indicating its continued vigilance of the kombucha category, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has updated and consolidated information on its website regarding the production, labeling and sale of kombucha beverages.
Cuvee Coffee, which is an Austin, Texas-based coffee roaster and retailer, is one of only a few coffee roasters producing ready-to-drink, nitrogenated cold-brew coffee (the company claims to be the first to do so). Cuvee's offering is this one, Black & Blue, which comes packaged in an attractive 11.2 oz. can.
On Wednesday morning, a room of food and beverage entrepreneurs gathered at WGBH Studios for FBU Boston, a one-day crash course on the food and beverage industry put on by the staff of BevNET and Project NOSH.
As part of the settlement, Vitaminwater will add the phrase “with sweeteners” on two locations on its bottles, one of which will be prominently displayed alongside its name.
Last month, cold-pressed and high pressure processed juice brand Evolution Fresh added a pair of matcha-infused varieties to its expansive line of products. Evolution's Organic Citrus Matcha and Organic Coconut Matcha are expertly blended and should find a good following among natural channel consumers.
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In August, Hint introduced Hint Kick, a line of unsweetened, zero-calorie waters infused with 60 mg of caffeine from coffee bean extract. Available in three flavor varieties, including a Lemon Cayenne offering, the beverages are a nice extension of the Hint brand.
Premium mixer and soda brand Q Drinks has announced new partnerships with three liquor wholesalers, including those representing California, Michigan, Georgia and Louisiana, as it builds upon a focused distribution strategy that leans on partnership marketing with spirits producers.
Yoot Tea is a new line of beverages described by the manufacturer as "root teas." Available in three varieties, the drinks are infused with root-based ingredients, including dandelion and licorice, added for function and flavor.
For those unable to attend, we’ll be making a FREE high-definition video stream of the event available for all to watch. The livestream will begin at 9:00 a.m. ET on Wednesday, Sept. 30 and will continue throughout the day.
Coke’s decision is part of a broad review of its partnerships, according to a company spokesperson, and comes just weeks after the cola giant was criticized for its behind-the-scenes funding of a non-profit which downplayed the role of soft drink consumption on obesity.
