Project Juice announced the news in a press release on Tuesday, in which CEO Susan Shields said the addition of Jirik - and the creation of the new position - arrives as part of Project Juice’s efforts to expand its wholesale business beyond its brick and mortar locations and the business’ continuing evolution from “from a cold pressed juice to a plant-powered nutrition brand."
First will remain a board member with several brands that he started working with via First Beverage, including Health-Ade, Purity, Q, and Project Juice.
Vita 500 is a vitamin drink that is popular in South Korea, which is where the product is manufactured. Its key benefits are its 500mg of vitamin C (830% RDA) as well as B vitamins, which come inside a formulation that tastes somewhat like a non-carbonated cousin of an energy drink.
Genius Juice, which has made significant strides in the distribution of its organic coconut smoothies, recently unveiled a new look. The revamp comes with a simplified name for the brand, now known simply as “Genius,” and two new flavor varieties.
For the purposes of this review, we sampled two flavors, Pinot Sage and Apple Juniper. As far as “mainstream” kombucha flavors go, these definitely seem far from it. The products have only trace amounts of bubbles, a modest amount of sweetness, and a slight oak note.
Avery’s Beverages, a specialty soda maker based in New Britain, Connecticut, has introduced ‘Trump Tonic’ and ‘Hillary Hooch’, two new carbonated soft drinks based on the 2016 presidential candidates.
Jittery John’s offers a diverse line of cold-brew coffee offerings. They have seemingly every type of cold-brew covered: ready to drink, nitro, concentrate, office delivery, single origin, New Orleans style, and even a high pressure processed variety with Brazil nut milk.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
Love Grace’s Herbal Energy is a three-flavor line of USDA organic certified high pressure processed beverages that was created to complement its cold-pressed juice lineup. The common theme across the three flavors is described in the tag line “energy and nutrition balanced.”
The deal will nearly double the size of Danone’s North America footprint, increasing it from 12 to 22 percent of the company’s total portfolio and align it with several fast-growing brands focused on healthy and sustainable lifestyles.
Last week BevNET caught up with company founder Trevor Ross in New York City at the Summer Fancy Food Show to discuss the line extension.
Hoping to emulate the early success of his San Diego-based beer company Saint Archer Brewing, which was purchased by MillerCoors last September, entrepreneur Josh Landan is doubling down on the beverage business.
“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”
We didn’t necessarily think there was something essentially wrong with their old label. But the new one reflects the evolution of the tea category as well as where guayusa, Runa’s key ingredient, stands within it.
