Senomyx Achieves GRAS Status for New Flavor Enhancer; PepsiCo Has Exclusive Rights for N/A Bevs
With news that flavor supplier Senomyx has received regulatory approval for its Sweetmyx product, is PepsiCo closer to a “holy grail” ingredient that CSD companies have long coveted? Yesterday, Senomyx announced that the U.S. Food and Drug Administration has been awarded Generally Recognized as Safe (GRAS) status to Sweetmyx, an ingredient said to enhance the flavor profile of reduced-calorie foods and beverages.