Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest's Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”
In a deal that the company calls “pioneering” in its range and scale, PepsiCo announced today that it has entered into a new multi-year partnership with pop singer Beyoncé. PepsiCo has hailed the deal – estimated to be worth $50 million, according to The New York Times – as a “true creative and wide-ranging collaboration” that will expand Beyoncé’s presence in global advertising and marketing campaigns for Pepsi and support new creative projects launched by the Grammy-winning artist.
With about six weeks to go before a scheduled appeals decision concerning the Federal Trade Commission in the agency's false advertising claims complaint against POM Wonderful, the agency -- and the companies it regulates -- may soon have a good handle on the kinds of evidence it needs to substantiate scientific claims, according to a legal blogger.
After eight consecutive sold-out shows, we've decided to open up registration for our 2013 BevNET Live events earlier than ever. Better still, if you register in 2012 for BevNET Live Summer 2013 and Winter 2013, you can save hundreds of dollars... follow the link to learn more.
While energy drinks have received a considerable amount of scrutiny in recent months, mostly from individuals concerned that the products are unsafe for children, it's the sale of Marley's Mellow Mood at a Holmdel, N.J. middle school that has a school vending agency in hot water, after some students fell ill after consuming the product.
Inject is a newcomer to the energy category, and from our perspective, the product needs a lot of work, particularly in revising its branding and high-calorie formulation, before it can have any real impact on the market.
There was the dramatic announcement, the roaring audience and the jumbo check. Despite no confetti or fanfare, New Beverage Showdown 4 at BevNET Live in Santa Monica, CA, featured many traits of a rousing game show.
2012 saw the launch of a number of new oat-based drinks, including Oatworks, a line of oat and fruit smoothies. The beverages are made with 100 percent fruit juice and puree and a proprietary water-soluble oat fiber called PromOat. Overall, the line is a solid debut and well-positioned to be a leader in the emerging oat category.
The Coca-Cola Co., Inc. completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold.
BevNET.com is pleased to announce its Best of 2012 award winners. Selecting from a pool of nearly 300 new product introductions, brand revamps, and line extensions, an overarching theme of health and wellness dominated this year’s list of winners. From cold pressed, high-pressure processed juices, to beverages infused with emerging functional ingredients, to natural energy drinks, the 17 award winners represent brands that have become key drivers of innovation in the beverage industry.
BevNET Live Winter 12 is only a couple days away, and we're is pleased to announce the return of a free, live video stream of the event. The live stream will be broadcast from the conference, which will take place at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. on December 3 and 4.
Vibrant Earth Juices is a new line of freshly pressed, organic, raw fruit and vegetable juices. Packaged in 3 -5 day juice cleanse regimens, the brand comes in eight varieties, with most named for a specific functional benefit, i.e. Energy, Detox, Calm. Although we are pleased to see more fresh pressed juices coming on the market, Vibrant has some work to do in terms of formulation and packaging.
As the White House administration aims to avoid the so-called “fiscal cliff,” President Barack Obama and Vice President Joe Biden met with small business representatives from a range of industries earlier this week. Cobá co-founder Arnulfo Ventura was one of those representatives and shared his ideas for change, in particular, scaled labor practices and reduced capital gains taxes.
PepsiCo has named Brett O'Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O'Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O'Hagan, who left PepsiCo in August.
