Nowadays, most startup beverage companies are focused on things like energy drinks, coconut water, and antioxidant laden juice drinks, it’s refreshing to see a company that’s doing something as seemingly…

Frubob, which markets itself as “The Natural Fruit Float,” was created four years ago by Dr. Chris Davies, a British heart surgeon. At that time, Chris was determined to make…

It might not be the sexiest drink on the market today, but good old fashioned juices are still very much a part of the American diet.  And when it comes…

When it comes to functional beverages, many brands try so hard to create “image” (hey, it worked big for Red Bull) that the underlying function of the drink is often…

If Vita Coco set out to make a product that would blend a high quality fruit punch with coconut water, they’ve definitely succeeded with this product. In fact, it sort…