The energy drink brand, a joint venture backed by 1st Phorm, UFC boss Dana White and Anheuser-Busch InBev, has revealed three-time mixed martial arts (MMA) champion Michael Chandler as its newest partner and a central focus of new content and marketing.
This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.
Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years.
Entrepreneurship is a journey, and the speakers on stage during the first day of BevNET Live Winter 2018 shared their personal stories of traversing the beverage industry. Speaking today in Santa Monica, Calif., industry leaders from emerging and established companies shared their insights into building a thriving beverage business in the current landscape.
Speaking with BevNET assistant editor Martin Caballero at Natural Products Expo East 2018 in Baltimore earlier this month, Brian Sedra, senior director of head of sales for A-B’s non-alcoholic business unit, discussed A-B’s top line non-alcoholic beverage strategy, how the company is aiming to capture new use occasions, and about Hiball’s new line of non-dairy cold brew coffee products.
Starbucks Corporation today announced an agreement to sell the TAZO tea brand to Unilever for $384 million, a move that will allow the Seattle-based coffee giant to focus on supporting its other premium tea brand, Teavana.
Founded by Todd Berardi in 2005, the acquisition of Hiball — which markets a line of organic energy, coffee and protein drinks as well as Alta Palla, a line of organic sparkling juices and waters that debuted in 2016 — marks A-B’s return to the energy drink category after a three year absence.
The division of labor for the joint venture will see Starbucks “contribute Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities,” while Anheuser-Busch “leads production, bottling and distribution to retailers nationwide,” the companies revealed via press release.
Investment will expand capacity and add jobs at can-making facility ST. LOUIS, Feb. 20, 2012 /PRNewswire/ — Anheuser-Busch today announced plans to increase production capacity at its Metal Container Corporation (MCC) facility in Arnold, Mo., an investment estimated between $70 million and $80 million, to increase production and create at least 20 new jobs at […]
New site offers enhanced social integration and streamlined product information February 07, 2012 — Icelandic Water Holdings ehf, makers of the award-winning,CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the launch of the company’s new official website, www.icelandicglacial.com, with a variety of new enhancements that offer consumers a interactive and informative destination for consumers. […]
January 3, 2012 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the promotion of Jeff Gibbons to Vice President of Sales for the West Coast of the United States and Kerry Hitchcock as Vice President of Sales for the East Coast. As former Director of […]
December 06, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial™, announced today their partnership with Christian Dior for the 2012 launch of Diorsnow, a line of skin-whitening beauty products underParfums Christian Dior infused with Icelandic Glacial™ water. Diorsnow will be the first line of beauty skincare products […]
November 29, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water IcelandicGlacial, announced today the hiring of Roger Barrey as Vice President of International. Barrey comes to the Icelandic Glacial team with over 20 years of beverage industry experience including senior international roles with Anheuser-Bush-InBev and Coca Cola. As […]
ÖLFUS, Iceland (August 23, 2011) — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® natural spring water from Iceland, Icelandic Glacial, announced today that it has partnered with the Georgia Food Industry Association Education Foundation (GFIEF) to support their End Caps for Education program. As part of this alliance, Icelandic Glacial has donated funds […]
