A Drink With Your Sand Wedge? RTD Cocktails Aim for the Golf Links

Like sweatpants and sourdough, golf gained an unexpected burst of popularity during the pandemic, earning droves of players looking for an outdoors oasis and socially distant entertainment. Another leisure activity that saw pandemic growth: ready-to-drink cocktails. Now the two are combining.

New Products: Summer Seasonals, Pride Promotions and Fresh Twists on Lemonade

The summer heat has already hit much of the U.S. and brands are meeting the weather shift with a variety of new beach-friendly flavor extensions, including lemonade-inspired offerings from Monster Energy and Sunwink, seasonal sparkling drinks from Levia and Waterloo, and Pride Month bottles from Pressed.

Guest Insights: Consumers want Personalization; Diversity Is the Key

How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.

Review: Vive Organic Immunity Sparkling Drink

Cold-pressed juice shot brand Vive Organic recently announced its first full size RTD product – Immunity Sparkling Drink, a three flavor line of certified organic sparkling beverages packaged in 12 ounce cans. The products have 40-45 calories per can, more than 20% fruit juice, and are enhanced with a cocktail of good-for-you ingredients.

El Mayor Tequila Unveils Limited-Edition Extra Añejo Port Cask Aged

The González family continues their extraordinary tequila-making tradition with their latest limited-edition offering: El Mayor Extra Añejo Port Cask Aged. The ultra-premium tequila is aged for 42 months in port casks and distilled from Blue Weber agave. Approximately 6,000 bottles will be available on an allocated basis, with a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora González Lux, the limited-edition tequila will be available nationwide in July. 

Taste Radio: We’re Psyched About These Things. You Probably Are, Too.

Taste Radio’s hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids’ beverages and cigarette-styled snacks made for “invisible friends.”

NXT LVL Hydrogen Infused Water Enters Sprouts

Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Infused Spring Water and energy shots, announced Sprouts Farmers Market has begun selling the beverage maker’s flagship product in stores.

NXT LVL Hydrogen Infused Spring Water Enters Lowes Foods

Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Infused Spring Water and energy shots, announced that the beverage maker’s flagship product is currently available at Lowes Foods locations.