Garrison Brothers Distillery Releases Laguna Madre 2022

Garrison Brothers Distillery, the first legal bourbon distillery in Texas, released the 2022 Laguna Madre, its rarest and most coveted Texas straight bourbon whiskey, on Saturday May 14, 2022, at a special distillery event. For the 2022 release, Master Distiller Donnis Todd reports a total of 1014 bottles available across the nation starting May, 16th, 2022. 

Powdered Drinks: Nick Foles Invests in Mantra Labs, Bala Rolls Out to Retail

NFL quarterback Nick Foles has invested in functional powdered beverage brand Mantra Labs and will serve as an athletic advisor and brand ambassador; As online sales rise triple digits year-over-year, California-based functional powder maker Bala is expanding its footprint in brick-and-mortar retail across the country.

Glenmorangie Partners With The Shoe Surgeon

Glenmorangie Highland single malt Scotch whisky is joining forces with Dominic Ciambrone, Founder of The Shoe Surgeon and titan of the bespoke sneaker industry, to launch a multifaceted year-long partnership that will feature a limited-edition drop, studio concerts, workshops and more. The partnership will leverage the boundary-breaking ethos of both Glenmorangie and The Shoe Surgeon, inviting a wider audience to experience the wonderful world of whisky and the intersection of sneaker culture and single malts. 

Out of Business: Goodwolf, Take Two to Shut Down

Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.

Elevator Talk: Isn’t Drinks, Boba Bam, Sovi, Hangobi, Nok Choc

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Thuy Nguyen, the Forager for online grocer Good Eggs, who shared her thoughts, questions and feedback with the participants.

Starward Releases Octave Barrels in Collaboration with Yalumba

Starward Australian Whisky is excited to introduce Starward Octave Barrels, a new distinctly Australian single malt whisky that celebrates the very best of whisky craftsmanship and Australian winemaking. Extending Starward’s progressive red wine barrel maturation practices, the Octave Barrels takes some of the world’s oldest Shiraz plantings from Australia’s oldest family-owned winery and takes these barrels to create a world first Single Estate Australian Whisky.

Reed’s: Ginger Beverage Maker Reports A Nearly $5 Million Loss

Reed’s Inc. leadership is optimistic that a recent infusion of capital and moving deeper into RTD beverage alcohol will help offset anemic net revenue growth in Q1 2022, as revealed in its quarterly earnings report published on Tuesday.

Hecho Tequila Soda Receives Strategic Investment From Grupo Solave, Signs Bulk Tequila Supply Agreement

Hecho Tequila Soda announced that it has received a strategic investment from Grupo Solave, one of Mexico’s leading producers of Blue Agave, who also house state of the art Tequila manufacturing facilities in Amatitan, Jalisco. Concurrently, Hecho and Grupo Solave signed a supply agreement that ensures consistent, high quality supply of 100% Blue Agave Tequila, the primary ingredient in Hecho’s Ready To Drink (RTD) canned Tequila Soda.

Madre Mezcal Launches ‘Desert Water’ Artisanal Mezcal-Based Canned Cocktails

Madre Mezcal, the artisanal mezcal brand made by hand in the rural hills of Oaxaca, Mexico, launches Desert Water, a line of ready-to-drink canned cocktails. Created as a high-quality, all natural RTD for conscious consumers, Desert Water serves as an introduction to new mezcal drinkers that might otherwise be intimidated by the spirit while also appealing to mezcal lovers with a new format. Desert Water is meant to be enjoyed with friends wherever your adventures take you, whether that’s at a music festival, foraging for mushrooms, or after a long surf session.  

H2OPS Announces New IPW Brand Refresh

After pioneering the craft brewed sparkling hop water category in 2014, H2OPS is announcing a brand refresh, moving their existing IPW trademark prominently to the front of the label and expanding into cans.  Co-founder Paul Tecker explained that “IPW is our refreshing take on an IPA that is a craft brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way.” 

BIOLYTE Now Available at Additional Circle K Locations Across Georgia, South Carolina and North Carolina

BIOLYTE – touted as the world’s first “IV in a bottle” – announces its retail expansion into an additional 300+ Circle K locations across the global convenience store chain’s Southeast Division including Georgia, South Carolina and North Carolina. This growth comes on the heels of the brand’s current presence in 600+ Circle K stores within its Gulf division (Alabama, Mississippi, Louisiana and Florida) & across the South Atlantic. Created & founded by Atlanta-based anesthesiologist Dr. Trey Rollins, one bottle of BIOLYTE provides the same amount of electrolytes as IV rehydration therapy (nearly 6.5 times more than other leading sports drinks and with only one-third of the sugar) plus natural ingredients that boost energy, ease stomach illness and reduce muscle cramps.

ROAR Organic Launches Nationwide in Whole Foods Market Stores

ROAR Organic, a line of delicious hydration beverages offering a blend of vitamins, antioxidants and electrolytes for Complete Hydration that replenishes, announced that all four of its core SKUs – Mango Clementine, Cucumber Watermelon, Georgia Peach and Blueberry Acai – will now be sold at the majority of Whole Foods Market locations nationwide.

Marketing: Feel The Power of Cranberries, Ocean Spray Tells Consumers

The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.