Bragg Targets ACV Gummies After Survey Reveals Confusion

Bragg Live Food Products is probing another flank in its ongoing attack on apple cider vinegar fueled gummy supplements, which it considers a threat to the business health of the 110-year-old brand.

Laird: $14M Net Loss Dampens Topline Growth

Despite strong online and in-store numbers that helped push a 26% increase in year-over-year net sales to $9.6 million, Laird Superfood reported a net loss of over $14 million during Q1 2022, according to an earnings report released by the company on Friday.

Provi Announces Hiring of Former Toast Executive Matthew Clare As Vice President of Sales

Provi, the fastest-growing ecommerce marketplace for the beverage alcohol industry, announced Matthew Clare has joined the company as its new vice president of sales. In the role, Matt will oversee the growth and development of Provi’s inbound and outbound sales teams, continuing to build Provi’s large on- and off-premise retailer customer base. Joining Provi after serving two years with Toast, a point-of-sale software solution for the restaurant industry, Matt brings more than nine years of sales leadership experience to this new role. He will be reporting to Max Lowenbaum, Provi’s senior vice president of sales. 

Wize Spirits Partners With Fulmer & Co. in Seed Investment Round

Wize Spirits has partnered with Fulmer & Co. in a seed investment round. The funding from the current investment round backed by Fulmer & Co will provide substantial capital for Wize Spirits to expand its distribution nationwide and scale its operations.

Newly Styled Campari Negroni Ready to Serve Now Available

Enjoying the delectable taste of one of the most famous Italian cocktails has never been easier! Thanks to the launch of the newly styled Campari Negroni Ready to Serve, Negroni lovers and cocktail aficionados can enjoy an expertly crafted cocktail at home or on-the-go. 

Buena Fé Organic Tequila Quenchers Expands Into New States

Pure Brands Organic Tequila cocktail, Buena Fé, has announced its expansion into Michigan, Massachusetts, and New Jersey. Since its inception, Buena Fé has quickly received recognition as the ready-to-drink industry’s first-ever organic canned tequila cocktail.

Distribution Roundup: Jibby Brings CBD Cold Brews to NYC with Gold Coast; NXT LVL Enters Sprouts, MAPCO Express

Backed by fresh capital and a new brand design, Florida-based CBD-infused drink maker Jibby is looking to keep its momentum going in 2022 by launching with New York-based DSD house Gold Coast; Performance beverage brand NXT LVL is seeding the ground for national expansion as the company announced distribution in several new retail chains around the country this week.

Black Rifle: RTDs, Outposts Push Net Revenue +35%

Founded in 2014, the veteran-owned company has attracted attention from within and outside the beverage industry, thanks in large part by both the popularity of its pro-military merchandise and its expanding ready-to-drink product family. In February, Black Rifle went public via SPAC in an IPO valuing the company at around $1.7 billion. The company plans to reorganize as a public benefit corporation to reinforce its mission of serving veterans, law enforcement and first responders, including a commitment to hire 10,000 veterans.

Breakthru Beverage Group Announces Opening of State-of-the-Art Delaware Facility

Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced the grand opening of its state-of-the-art, 282,000-square foot facility in Middletown, Delaware. The new facility will consolidate the company’s existing Delaware operations, increase efficiency and enhance customer service. 

Post Meridiem Spirits Adds Two New Cocktails to Its Ready-To-Drink Lineup

Just in time for Summer, Post Meridiem Spirit Co. is introducing two new canned cocktails to its award-winning ready-to-drink lineup. Since its 2019 launch, Post Meridiem has been relentless in the pursuit of creating real-ingredient, bar-quality canned cocktails that are locally made using the right ingredients at the proper proportion. Joining the award-winning roster are The London Dry Southside (52 proof) and The Modern Classic Cosmopolitan (54 proof).