Hoplark Introduces Hoplark 0.0 Really Really Hoppy

Hoplark, the makers of innovative, non-alcoholic beverages that provide a craft brew experience, just launched a new flavor in their Hoplark 0.0 product line, Really Really Hoppy. Double dry-hopped with Citra and Simcoe Hops, this new item delivers a craft-brewed flavor bomb, but with zero calories, zero sugar, gluten-free, and Whole 30 approved.

CALIROSA Launches Tequila Cinco Años Extra Añejo

Award-winning tequila brand CALIROSA, the premier red wine barrel-aged sipping tequila, announces the launch of its latest expression and first-ever limited release; Cinco Años Extra Añejo. Offered in highly limited quantities, Cinco Años Extra Añejo will retail for $299.00 per 750ml bottle and will make its pre-sale debut on May 5, 2022, via Concierge.TotalWine.com allowing Total Wine’s Concierge members first access to purchase a bottle of the exquisite expression. Cinco Años Extra Añejo will also roll out to a variety of premium liquor stores, bars and restaurants across the United States, shortly thereafter.

Luxco Introduces Alias Straight Rye Whiskey

Luxco, a leading producer, supplier, importer and bottler of beverage alcohol products, has launched Alias Straight Rye Whiskey. Distilled at Luxco’s Ross & Squibb Distillery in Lawrenceburg, Indiana, Alias is bottled at 90 proof (45% ABV) and will be available in May.

Lost Lantern Completes $1M Fundraising Round

Lost Lantern, the award-winning independent bottler of American whiskey that launched its first whiskies in late 2020, announced a $1 Million oversubscribed seed financing round to expand its marketing reach and further invest in its Vermont headquarters. Backers include FreshTracks Capital, the Vermont Seed Capital Fund, the Dudley Fund, and the Burlington Telecom Innovation Fund, as well as a group of independent angel investors. 

De Kuyper Launches Batched Cocktails

Cheers to convenience! De Kuyper Royal Distillers takes the next step to be the preferred cocktail partner for everyone on every occasion. The Dutch family company is launching five De Kuyper Batched Cocktails for on-trade chains as well as for independent outlets: Espresso Martini, Pornstar Martini, Mojito, Strawberry Mojito and Piña Colada. Made with premium De Kuyper liqueurs such as De Kuyper Crème de Café, De Kuyper Wild Strawberry and De Kuyper Passionfruit, the batched high-quality cocktails provide consistent quality and enable anyone to serve best cocktails fast – for maximum convenience in bars. De Kuyper Batched Cocktails with an ABV ranging from 12 to 18% come in 1l bottles and will first be available for trade partners in the Netherlands.

Mijenta Tequila Launches New Expression

Mijenta, the award-winning, sustainable tequila from the Highlands of Jalisco, has announced the release of its most exclusive and refined expression to date, Mijenta Añejo Gran Reserva. Aged for 18 months in a series of hand-selected casks to create its unique and sophisticated flavor profile, the ultra-premium small-batch spirit launched in the United States on May 2. The first release will be limited to 2,160 bottles.

SLIQ Spirited Ice Unveils Premium Whiskey Pops Just in Time for Summer

SLIQ Spirited Ice, a premium frozen cocktail pop launched by 21 Holdings LLC, a subsidiary of the world's leading freezer pop manufacturer, The Jel Sert Company, has announced the launch of its newest variety pack offering, Whiskey, as well as the launch of its new e-commerce website, which brings the brand’s products to audiences in 25 states nationwide. Designed to be enjoyed alongside friends and family to enhance life’s special moments, this unique twist on a whiskey cocktail offers a refreshing way for anyone to cool off in the warm weather. Consumers can enjoy the Whiskey frozen cocktails year-round and can shop on SLIQ’s new website beginning today.

sipMARGS Announces $3M Investment With Lab Capital Advisors

sipMARGS, the ready-to-drink, bold and refreshing canned margarita, which launched last year, has announced that Lab Capital Advisors is investing $3M in the award-winning beverage brand. This will be the first invest- ment for Lab Capital Advisors, whose principals launched Rumble, the boxing-inspired group fitness company recently acquired by Xponential (NYSE:XPOF) and GLOSSLAB, the hygiene-first membership based nail studio operator.

Black Infusions Expands Sales Team

The makers of Black Infusions have expanded their team to keep pace with growing demand for their craft portfolio of all natural vodkas infused with dried fruit.

John Horn Appointed CEO of Marussia Beverages USA

Marussia Beverages is pleased to announce the appointment of John Horn as Chief Executive Officer, Marussia Beverages USA. Mr. Horn will oversee, lead, and help prepare the company for its next stage of domestic and international growth. 

Island District Launches Four New Canned Cocktails and Vodka Variety Pack

Sparkling craft cocktail company Island District launches a new wave of functional ready-to-drink beverages, giving customers even more ways to enjoy a night out without facing harsh repercussions the next morning thanks to hydrating electrolytes in their coconut and aloe water-based cocktails.

NielsenIQ: Easter Holiday Accelerates Non-Alc Beverage Sales

Beverage dollar sales rose 11.4% in the two-weeks, accelerating from 8.2% growth for the four-week period and 11.3% for the 52-weeks. The dollar sales bump was accompanied by a turnaround in volumes, which rose 1.4% in the two-weeks, compared to a -1.7% decline for the four-week period, with CSDs and energy drinks seeing some of the strongest volume increases.