OMAGE Expands Its Retail Footprint

OMAGE, the cognac-inspired American brandy produced with a nod to the more experienced palate of today’s brandy consumers, continues its rapid retail growth following the brand’s recent market entry in October 2021. 

United Offers Free Spritz Society Cocktails on Flights to Italy

Just in time for summer, United will offer complimentary Spritz Society premium sparkling cocktails onboard select flights to Italy. These new, award-winning cocktails will be available on United’s expanded seasonal flights between Chicago and Milan starting May 6 and the airline’s summer flights between New York/Newark and Rome starting May 26. Customers can also purchase Spritz Society cocktails for $2 in the Chicago O’Hare and Newark United ClubSM locations during the first month they’re available onboard from that airport. 

PGA Tour Professional Graeme McDowell Announces Launch of His New Irish Whiskey: Grey Coast

Minnesota-based Prestige Beverage Group announced that it is partnering with Northern Ireland native, the 2010 US Open Champion and Ryder Cup legend, Graeme McDowell; alongside brand development engine, Fluid Assets, and the world-renowned Boann Distillery to release Grey Coast Irish Whiskey. This dynamic group has combined to produce an unconventional ‘Irish-American Whiskey’ that, inspired by the life and passion of Graeme McDowell, redefines not only what it means to be a whiskey drinker but what it means to make the most out of the moments that matter.

Brands Bring Boba Tea to RTD, Frozen Formats

If you live in a major U.S. city, chances are you’re not too far from a boba tea shop. The indulgent Taiwanese beverage, also known as bubble tea or occasionally “Black Pearl” tea, was invented in the 1980s and is defined by the addition of marble-sized tapioca “pearls” – boba – to sugary milk tea, and traditionally is drank through an oversized straw that allows the boba to be consumed one at a time.

KidsLuv Introduces Its Newest Flavor: Beary Berry

KidsLuv, the vitamin-enhanced, zero sugar kids beverage, today introduces its newest flavor, Beary Berry, with immune-boosting Vitamin D and Zinc. The new flavor will join the brand’s three existing fun-luving flavors, Flying Fla-Mango, Peach Me I’m Orange, and Starstruck Coconut. All four flavors have zero sugar, only 10 calories, 2g carbs, and nine essential Vegan vitamins and minerals in each serving.

GURU Announces Summer Event Sponsorship

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce a high-energy summer event sponsorship calendar to help fuel some of the most anticipated events of the summer across Canada, May through September.

Sparkling Ice Expands Partnership With Homes For Our Troops

Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is pleased to announce its continued partnership with national nonprofit organization, Homes For Our Troops (HFOT), to build and donate specially adapted custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives. Together, Sparkling Ice and Homes For Our Troops aims to give back to the Veteran community and honor their service and sacrifice for their country.

Nutrabolt Releases C4 Performance Energy Clinical Study Claims

Nutrabolt, a global leader in human performance and the maker of one of the nation’s fastest growing performance energy drink brands, C4 Energy, announces new clinical trial study claims on the benefits of C4 Smart Energy, showcasing the efficacy of its better-for-you and cognitive performance energy drink. Conducted at the University of Iowa, the new study tested the cognitive and mental performance effects of C4 Smart Energy, which contains a specially-formulated combination of clinically studied ingredients, including InnovaTea, a plant-based caffeine ingredient derived from green tea extract that delivers energy and alertness, alongside Cognizin, a patented citicoline designed to support mental focus, attention, and recall.

Essentia Water Launches ‘Stop For Nothing’ Campaign Featuring Roster of Athletes and Entertainers

Essentia Water, the pioneer of ionized alkaline water in the U.S., has launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its "Stop for Nothing" campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.