Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly

The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.

DEFY Launches Crowdfunding Initiative in Advance of Wider U.S. Launch

DEFY, a leading canned wine company defining what good wine looks like, where it is drunk and how it is served, has announced the launch of their first-ever crowdfunding program via WeFunder as the company works to secure $500K in funding for marketing, sales growth, ongoing production and order fulfillment as they make their way in the United States in the months ahead.

Laïta Nutrition Launches RTD Sports Nutrition Products

Specializing in the formulation and manufacturing of complex nutritional products, Laïta Nutrition is the nutrition division of the Laïta dairy cooperative and is affirming its expertise in the sports nutrition market. The company is focusing its innovation activities on this specific segment and opening up new perspectives to satisfy a wide range of target consumers.

Ranch Rider Spirits Launches Margarita

Margarita season is here! Just in time for warm weather and more importantly, outdoor drinking, Ranch Rider releases a margarita unlike any other. Inspired by the classic Texas Ranch Water cocktail that they were the first to can, the new Ranch Rider Margarita is made with only reposado tequila, a squeeze of lime and orange, sparkling water and a hit of sea salt - but no added sugar. 

Maverick Spirits Introduces Agave Blanco

In time to celebrate Cinco de Mayo, Maverick Spirits’ Agave Blanco is rolling out across Texas at select retailers, and is also now available for purchase online and at the Maverick Spirits Distillery, 115 Broadway, San Antonio, TX 78205. The Samuel Maverick Agave Blanco is a Texas take on tequila. It is distilled using a hybrid still (pot and column) and bottled in-house at Maverick Spirits Distillery in San Antonio, Texas. While the Agave Blanco is produced in the Lone Star State rather than in Mexico, it is a perfect spirit for classic Cinco de Mayo cocktails like Margaritas, Ranch Waters, and Palomas. 

Tequila Zarpado Launches New Reposado

Tequila Zarpado Reposado, a small-batch premium Reposado Tequila, is hitting shelves this week, just in time for spring and summer sipping occasions. This new Tequila was handcrafted by a boutique, family-owned distillery in Jalisco, Mexico with nearly four decades of experience perfecting the art of Tequila-making. Rested in ex-Kentucky Bourbon barrels for 3-4 months, the new expression joins Tequila Zarpado Blanco on shelves to bring true craft quality to Tequila drinkers at an everyday price point.

Flow Beverage Corp. to Become Official Water Partner for Accor in North and Central America

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that it has executed an agreement with Accor for Flow Alkaline Spring Water to become Accor’s official water partner in North and Central America. The vendor agreement between Flow and Accor is intended to replace all single-use plastic water bottles across Accor’s properties in the region with Flow water.

Rhum J.M Launches The EDDEN Project

SPIRIBAM (known for providing the finest rum the Caribbean has to offer) has officially launched the most significant and ongoing projects of one of their iconic brands to date - Rhum J.M: The EDDENProject (Engagés pour le Développement Durable de nos Écosystèmes et de notre Nature), marking the revered rum distillery’s monumental progress as a global spirits producer and leader in the sustainability movement.

Coca-Cola Settles For $21 Million Payout Over Fairlife False-Ad Suit

The Coca-Cola Company will pay $21 million to the plaintiffs of a class action lawsuit, which alleged the company had falsely marketed its Fairlife branded milk as coming from humanely treated dairy cows. An Illinois federal judge granted preliminary approval to the beverage giant last week to settle the case, which stems from an investigation into the mistreatment of cows at a Fairlife supplier farm.

Caliwater Rolls Into Stater Bros. Markets Across Southern California

Caliwater, the trailblazing creator of the cactus-based functional organic beverage, accelerates its 2022 expansion into all Stater Bros. Markets, 170 plus locations, retailing at $2.99. The two popular Caliwater flavors Ginger & Lime and Wild Prickly Pear are now available at the largest privately owned supermarket chain in Southern California; a huge accomplishment for the young company that officially launched less than one year ago. Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the Music & Arts festivals currently underway in that region, and the brand also partnered with Soho House to be served as a featured beverage and mixer at their Soho Desert House pop-up in Indio, California.

Essential Elements Launches ‘Get Hy’ Campaign

Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has announced their new ‘Get Hy’ campaign in honor of the 4/20 holiday.  The Hydration ACV electrolyte product aids in hydration during the celebrated consumption day as well as the return to music festivals throughout the country.

Pure Leaf Launches Three New Subtly Sweet Lower Sugar Iced Teas

Pure Leaf Iced Tea has announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners, while saying "yes" to great taste with lower sugar content. Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.