Coca-Cola is heading to a galaxy far, far away for its latest global campaign, celebrating the iconic Star Wars franchise through limited-edition packaging, online content and augmented reality experiences.
The Coca-Cola Company’s goal of a “leaner, more agile operating model” will include cutting 1,200 corporate jobs across the company, incoming CEO James Quincey reported Tuesday during the beverage giant’s Q1 report to investors.
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
Former Coke brand manager Kellam Mattie returns to the company as the new VP of Marketing and Innovation for VEB, while Nestlé elevates Fernando Mercé to CEO of Nestlé Waters North America.
With President and COO James Quincey set to take over as CEO of The Coca-Cola Company on May 1, the beverage giant today announced that several other executive moves will also go into effect on the new chief executive’s first day.
In the face of growing competition from their rivals, Nestle and Coca-Cola have agreed to end their Nestea iced tea venture after 16 years, according to an article in Fortune.
The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.
In place of a circular ying-yang image representing the drink’s three roles of “Rehydrate, Refresh, Replenish,” the label now features a cleaner look with more white space and a clearer emphasis on the call-outs of “sport” and “electrolytes and fuel.”
Incoming CEO James Quincey told investors during its Q4 and year end results conference call Thursday that zero-calorie sparkling beverages and smaller package products will be a focus area for the company over the next two years.
Paige, who was one of the judges in the finals of New Beverage Showdown 12 at BevNET Live Winter 2016, joined the VEB leadership team in 2016.
Coca-Cola-backed incubator L.A. Libations has partnered with ARYA, a maker of enhanced beverages and snacks infused with curcumin, the bioactive component in turmeric, to help expand the brand’s retail footprint.
Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.
In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.
In this edition of Press Clips: N.Y. state reaches settlement with kombucha producers; Philly’s new sweetened drinks tax takes effect; Coke closes Founders incubator, Forbes’ “30 Under 30” list includes founders of Mati, Steamm.
As 2016 nears the finish line, it’s time to reflect on some of the biggest beverage stories of the past year. We at BevNET checked the most popular stories on our site and have put together our Top 10 of the most read of the past year.
