Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Additional Content
Daily Briefing (Insider Only): DSD Darling Dora’s Doubles Down on Expansion
Call it one of those “good” problems: NYC-based cold-chain DSD house Dora’s Naturals is operating at about 130% capacity from its current warehouse, said head of business development Tanya Seber on a call last week.
Game On: Inside Olipop’s Burgeoning Sports Sponsorship Strategy
Olipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to men's and women's soccer.
Generous Brands Repositions As “Dedicated Beverage Company”
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."
Distribution: HappyPop Goes To Texas, Ketone Drinks Abound
In distribution news, HappyPop has ventured out of Southern California with a 10-store launch in Central Market locations in Texas while ketone and kava beverages have signed on with Sprouts.
GoodSport Extends National Reach with Texas Rollout, Amps Up Athlete Partnerships
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
Open Water Unveils ‘Optimistic’ New Packaging
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
Distribution Roundup: With NBA Stars in Tow, Coco5 Expands to 7,000 Doors
Coconut water-based hydration beverage Coco5 is pushing deeper into retail across the country, expanding with chains like Target, CVS and several convenience stores; Also, Premium coconut water brand Once Upon a Coconut is growing out its DSD network and Startup energy drink brand KEY goes chainwide in Sprouts.
Barcode Posts Up New NBA Partnerships
Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.
Another Round? How Adult NA Retailers Keep Customers Coming Back
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
Insider Daily Briefing: Gopuff’s Latest Delivery? New Tools For Advertisers
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
Spirits Distribution: Casa Del Sol Expands Reach; Ponyboy Slings and Hella Cocktail Dig In Regionally
Our latest distribution roundup finds Eva Longoria’s Casa Del Sol securing a national deal with Southern Glazer’s Wine & Spirits and Hella Cocktail Co’s new RTD margarita line building a California footprint, while Ponyboy Slings celebrates a packaging refresh with bigger moves into Nashville and Kentucky.
NielsenIQ: Volume Improvement Fuels “Moderate” Sales Growth
Non-alcoholic beverage sales “modestly accelerated” in the latest two-week period ending September 7, with those sales increases driven by improved volumes amid stable pricing growth.
Working It Out: Will THC Infused Sports Drinks Improve Category Performance?
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
Above Premium a Key Focus of Molson Coors’ 2025 US Growth Strategy; Company to Partner with Australia’s Naked Life Non-Alc Cocktail Brand
Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon.