Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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California roaster Equator Coffees is rolling its single and multiserve cold brews out to over 1,500 retail stores across the country, going chainwide in Whole Foods and Sprouts with an additional 476 Kroger banner locations on the docket.
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.
Private-equity firm InvestBev Group announced itself this morning as an investor in Lucky Energy, adding “mid-six-figures” to the company’s $14.2 million round in March.
After working hard to earn its name in hard kombucha category, Chicago-based Luna Bay is now eager to bring consumers beyond the category.
The country’s second-largest distributor, Republic National Distributing Company (RNDC) has been shedding suppliers at an alarming rate, with another major national loss announced today. Following Brown-Forman’s exit from RNDC in California this month, the whiskey giant will now follow suit in other states.
The latest distribution updates from around the beverage industry, including Huxley's budding partnership with Kroger and a new N.Y-based partner for Leisure Hydration.
Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.
U.K.-based functional beverage maker TRIP Drinks expanded its reach to Target stores across the U.S. this month, bringing the brand’s total global distribution footprint to 40,000 doors.
