Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Cookies Enters Spirits With RTD Tequila Cocktail Launch
The San Francisco-based cannabis cultivator and lifestyle brand is entering the ready-to-drink cocktail market with Adios, a four-SKU line of beverages made with fruit juice and ultra-premium tequila.
Trump Says Coke Will Go Back to Cane Sugar in U.S.
President Donald Trump claimed on his Truth Social platform today that The Coca-Cola Company has agreed to begin using real cane sugar in its beverages in the U.S. after he spoke with the company.
Fashion Brand Von Dutch Enters CPG With Plans for Spirits, Cafés
The Von Dutch brand, acquired by New Jersey-based WSG Brands in 2024, will launch into beverage with “organic, plant-based mocktails and healthy sodas” created in partnership with California-based Flavor House and released through a new venture called Von Dutch F&B.
MUD\WTR Pumps Up With Protein, Positions For Retail Expansion
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
At Hemp Beverage Expo, Normalization Brings Cautious Optimism
What do you get when you offer a taste of "Fear and Loathing" to the "Shark Tank" set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.
Alcohol-Removal Startup ALTR Lands $5M Investment
Tech startup ALTR has closed a $5 million investment to help scale its wine dealcoholization technology and open a pilot facility in the heart of California's Napa wine region.
Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch
Barstool Sports founder Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz canned line that aims to marry hydration and energy drinks.
BevNET Live: The Strategic Mind Steering Liquid Death’s Lust for Life
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.
BevNET Live: Staying Disruptive at Any Size with Chobani’s John Frost
As we learned in conversation with Chobani chief customer officer John Frost at BevNET Live Summer 2025 in June, combining a mission-driven philosophy with practical and effective innovation is a considerable challenge, but one well worth the effort.
Gamer Supps Enters RTD With Creator-Approved Energy Drinks
Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.
Above Average: Joe Tea Expands Into Hydration, Cans, Snacks
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
New Non-Alc Alternatives Debut At Summer Fancy Foods
t the Specialty Food Association’s Summer Fancy Food Show this week, new adult non-alc brands introduced themselves to the category and showed off new product innovation in the growing alcohol-free RTD set.
Trillium Rolls Out First Spirits-Based RTDs
Half a decade after wading into distilling, Massachusetts-based Trillium Brewing is diving into the ready-to-drink (RTD) canned cocktail segment. Rum Punch and Margarita, the first offerings from the new RTD line