Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.
BevNET Live Day One brought discussions on the true meaning of category disrupting innovations, a temperature check on the investment and M&A market, a lesson for emerging brands on how to utilize TikTok Shop and more.
It might not be too surprising that a lifestyle company built around water bottles and travel mugs is extending itself into hydration beverages… it's a tale we know all too well. Simple Modern joined the fray this week, entering into the stick pack electrolyte drink category with the launch of Trevi Enhanced Hydration.
Cannabis products maker oHHo is seeing (RED). The New York-based startup has partnered with international healthcare non-profit (RED) which is focused on fighting AIDS, malaria and other diseases worldwide.
Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
If, amidst an onslaught of celebrity wellness brand launches, you’ve been wondering to yourself ‘I wonder what David Beckham is doing right now?,’ then we have your answer.
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
One week after a wrenching presidential election, Jack Owoc’s demeanor somewhat reflects the winning candidate himself: the flamboyant founder of Bang Energy is optimistic and effusive about the future – highlighted by his return to the category this fall with a new drink called Ai Energy
The new year is rapidly approaching, as evidenced by the influx of food and beverage trend reports in our inboxes. Today, we’re examining Nestlé’s forecast for 2025, which outlines how shifting consumer preferences could influence product innovation trends in the coming year.
It’s not quite trench warfare, but fighting for victory in the beverage industry can sometimes feel that way. It’s maybe no surprise then to see veteran-owned or veteran-supporting brands making an impact in CPG.
In the latest new spirits roundup, El Tesoro continues its experiments in whiskey barrel aging, Heavensake collaborates with two of Japan’s most prestigious sake breweries, and former college football star Eric LeGrand expands his portfolio with a limited-edition Kentucky Straight Bourbon Whiskey.
There’s zero doubt that the beverage industry is experiencing a new wave of CSD innovation, but what we call this reimagining is still a little fizzy. Gut Health Drinks? Functional Pop? Or we could follow the lead of Walmart last week and just call it a clean and simple “Modern Soda.”
In this week’s new products roundup, De Soi debuts its first-ever limited edition flavor, REDCON1 resurrects the “first energy drink of the 80s,” and G.O.A.T. Fuel announces a multi-year partnership with Muhammed Ali Enterprises.
