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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
This week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder's new collaboration with RuPaul Drag Race winner Nymphia Wind.
In this week’s new products roundup, Chobani and La Colombe gear up for fall, Celsius takes inspiration from a classic soda flavor and ALOHA shows off its new PET packaging for its protein drinks.
After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.
In this week’s new products roundup, Bloom ventures into the energy drink space, Pressed Juicery joins forces with a Grammy award-winning music legend and International Delight gets a head start on the Winter Holiday season.
Three years after PepsiCo divested its stake to private equity firm PAI Partners, the Tropicana Brands Group (TBG) has established a clear operational philosophy: act like a “$3 billion startup.”
Golden State Warriors star and CPG investor Stephen Curry and his wife, Ayesha, announced today they have joined PLEZi, the kids drink brand co-founded by former First Lady Michelle Obama, as investors and brand partners.
In this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and inside the can and Chobani expands its tea lineup.
Joe Tea is is testing out its new canned format in three-SKUs as the company diversifies its distribution options into DTC, ecommerce and on-premise locations where glass bottles are prohibited.
In this video, Bar Malik and BevNET managing editor Martín Caballero discuss how Malik’s unique background as director of performance for the New York Knicks informed his approach to launching a hydration brand and how authenticity was the key to winning “Wemby.”
In this discussion from BevNET Live Summer 2024, Andrew Mavis, founder and CEO of college-based influencer platform 98Strong, and Slate Milk co-founder Manny Lubin examine how the personal and localized appeal of college and university athletes can utilized by brands for regional launches.
After fifteen years of selling syrups, sauces and drink mixes, Jordan’s Skinny Mixes is getting a makeover. The company is bringing together its full range of products – over 100 different flavors spanning numerous categories, formats, nutritionals and use-occasions – under new “unified” branding.
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.
Founder Matthew Murray’s new line of hemp-derived 2 oz. shots seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand.
