Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Bottled fruit juice smoothie maker Naked has tapped tennis prodigy Coco Gauff as its first “chief smoothie officer.” The multi-year business venture will see Gauff collaborate with the brand on future product development.
Since launching in 2021, Los Angeles-based tepache brand De La Calle has been working to bring a classic Mexican beverage to the U.S. market. Now repositioned as a “Modern Mexican Soda,” the brand is intent on bringing more Hispanic consumers into the fold.
Kava beverages have yet to fully catch on with consumers but established brands and new entrants to the category are taking differing approaches to latch onto the success in functional drinks.
Chris Hunter is well aware that his current health and wellness-oriented lifestyle and role as the CEO of plant-based protein drink maker Koia are not what anyone expected from him when he first set out to become an entrepreneur – himself included.
In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.
Continuing its mission to make tea more accessible across North America, DAVIDsTEA today announced its first foray into the ready-to-drink category with a three-SKU line of sparkling cold brew teas.
Nixie is expanding out of flavored sparkling water and launching a line of organic, zero-sugar sodas in three, classic flavors: Classic Cola, Root Beer and Ginger Ale.
Anything can go viral these days, even smashing a can. Yesterday non-alc cocktail Mixoloshe gets a new name, SMASHD, paying homage to its viral social media campaign that amassed over 120 million views and gained a half million followers on Instagram.
Bones Coffee Co.'s bagged coffee business has been thriving online thanks mainly to its design flair and its winning blend of creative flavors. But amidst a wave of new products entering the category, can that approach translate to success in RTD?
There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.
U.K.-based liquor brand Quarter Proof is making its U.S. debut this month as it attempts to offer a "third way" to drink cocktails using its lower-ABV agave and grain spirits.
In this week’s new products roundup, BEAM teams up with Dole to introduce Dole Whip-flavored supplement powders, Jones Soda seeks to capture a piece of the ever-expanding craft mixers market and Brew Dr. celebrates Pride Month with limited edition rainbow-wrapped bottles and cans.
Bottled water manufacturer Icelandic Glacial announced today it has named Sadowsky to its board of directors. The man also known as the “Beverage Whisperer” is a senior advisor at investment firm Verlinvest and the executive director of beverage distribution group NIDA, but joins Icelandic’s board as an individual.
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
