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Flyers Rebrands With Eye On Fueling Retail Growth

CBD and hemp-derived THC drink brand Flyers Cocktail Co. has revamped the packaging of its infused line to meet new consumers in fresh retail channels as it moves deeper into brick-and-mortar.

A Drink With…Free AF Founder Lisa King

After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.

Jocko Fuel Wants to Take Extreme Ownership of Healthy Beverage Set

In the military Jocko Willink led troops into battle in Iraq and in business he’s built a lifestyle media brand around leadership and discipline, but now – as he looks to expand his beverage platform Jocko Fuel – can he conquer the field of DSD? And more importantly, can he build a brand that can thrive beyond its namesake founder?

Blue Stripes Wants Consumers to Sweeten Up to Cacao Water

How do you educate consumers on the herbological origins of chocolate while they’re standing in the store aisle, deciding whether or not to try their luck on a drink called “Cacao Water”? Five years into his cacao products venture Blue Stripes, chocolatier Oded Brenner has yet to find the perfect answer. But he’s getting closer.

Spirits: New RTD Cocktail Releases From OTR, Dogfish Head, Jim Beam & More

With summer quickly approaching, we’re rounding up the newest ready-to-drink cocktail releases. In this gallery, major players like On The Rocks, Jim Beam and Dogfish Head drop new flavors, High Noon makes its first foray into hard tea and Crystal Head capitalizes on the Espresso Martini craze.