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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Energy drink maker Lucky F*ck, launched by Kate Farms founder Richard Laver, has landed a $4 million seed investment from Imaginary Ventures to expand its distribution into Southern California and Texas.
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.
In this week’s new products roundup, Luna Bay Booch launches its first zero-proof line, Juvee gets into the hydration game and Nestlé reteams with Eggo for another waffle-themed offering.
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it looks to build a stronger connection with consumers both before and after purchase.
In the latest new spirits roundup, Tamworth Distilling unveils a wilderness-inspired smoked trout brandy, Heaven’s Door announces the newest addition to its Bootleg Series and Chicken Cock partners with headwear brand The Ampal Creative.
In this week’s new products roundup, Tribucha Kombucha rocks out with Greta Van Fleet, G.O.A.T. Fuel launches two new exclusive flavors with The Vitamin Shoppe and ZOA, Poppi, Red Bull and Milk Bar unveil festive seasonal offerings.
For the first time in its 93 years of existence, Ocean Spray has launched a line of Zero Sugar juice drinks as it seeks to modernize the brand’s identity and entice millennial consumers.
In this week’s new products gallery, Coffee Mate makes its first foray into the iced coffee space, GT’s launches a Target-exclusive new flavor and Boxed Water pays homage to the mischievous yellow Minions from Illumination’s Despicable Me.
Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.
After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.
In this week’s new products roundup, Aprch unveils the first installment of its Photo Series collection, Instant IV teams up with Susan G. Komen to celebrate Breast Cancer Awareness Month and Califia Farms releases what it claims to be the first multi-serve, ready-to-drink matcha latte.
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
In this month’s new spirits roundup, The Macallan celebrates the anniversary of its Harmony Collection with sisters Stella and Mary McCartney, Yellowstone debuts its Special Finishes Collection and Solento unveils its latest LTO.
