Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
In this week’s new products roundup, Uncle Bud’s Hemp & CBD releases its first beverage offering, G Fuel collaborates with video game development studio CD PROJEKT RED and Natalie’s Orchid expands its line of holistic juices.
After over a century of producing Cognac for major players, one family is hoping to revive the category with their own fresh take on the storied French brandy.
Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.
In this week’s new products roundup, Super Coffee gets XXTRA caffeinated at the 2023 NACS Show, Simply Crafted takes inspiration from a classic autumn dessert and G Fuel teams up with Jason Voorhees to Hack ‘n Slash.
In this week’s new products roundup, Mooala seeks to simplify the ingredient list of plant-based milks, MTN DEW harnesses the power of Voo-Dew in anticipation of Halloween and BodyArmor and Electrolit enter the powdered hydration space.
Calling all Field and Experiential Marketers! Whether you're a food or a beverage brand, join Mari Lee and Katie Geyer of C4 (Nutrabolt) get into the nitty gritty on how to pick events that support your acquisition goals, activation strategies that delight your audience, and how to use this kind of experiential marketing to drive sales velocities in store.
While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram. To capture consumers’ attention, dollars and loyalty, digital marketing needs to be omnichannel, with a hand in everything from lifestyle blogs to swipe-up campaigns.
Kelly Criswell, Principal of Mudge, provides a step by step guide to branding and marketing for beverage brands. The presentation took place at Beverage School during the BevNET Live conference.
In our latest roundup of new whiskey offerings, Torabhaig closes the final chapter of its Legacy Series, WhistlePig takes to the race track with Alfa Romeo F1 Team Stake and Jack Daniel’s unveils its first permanent expression made with 100% malted barley.
Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
