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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Pearpop – a marketplace platform connecting brands and content creators – dropped The Pearpop Energy Drink today on the belief that it can build a slate of new brands spanning numerous categories overnight, with products that don’t even exist.
MYND Drinks is the first CBD company to partner with a Major League Baseball (MLB) club through its newly announced partnership with the Chicago Cubs.
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
Coachella Music Festival has for the first time partnered with a non-alcoholic retailer, The New Bar, to offer zero-proof cocktails and ready-to-drink (RTD) beverages bringing for inclusivity to the NA community at the two-weekend concert event in Southern California.
In this week’s new products roundup, EverGrain teams up with filmmaker James Wilks to create a new sports nutrition product, BLK & Bold expands its portfolio of cold brews and winery Sunstone Estate makes its first foray into the cannabis-infused beverage set.
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.
Starbucks has formally unveiled its new slate of ready-to-drink products, highlighted by two fruit juice-based, cafe-inspired beverages – Pink Drink and Paradise Drink.
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
This week’s new products roundup, GURU and CELSIUS release fruit-flavored energy drinks, G FUEL teams up with video game publisher Ubisoft to launch a unicorn-inspired flavor and Honeydrop unveils a new line of wellness shots.
After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.
Euphoria and White Lotus star Sydney Sweeney is continuing the pledge she made to herself to only drink water through a new partnership with antioxidant-infused beverage maker Bai.
