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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.
Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”
Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”
Genius last week announced that it has discontinued its line of coconut smoothies and in its place launched a new line of organic “Superfood Smoothies.” Positioned as a healthy meal replacement drinks, the products are made with almond milk, superfood ingredients, including quinoa and maca, and plant-based protein.
