Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
Marketing
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Featured Marketing Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Additional Content
New Products: Fairlife Gets A Makeover, Lucky Gets Slushy, Swoon Gets Functional
In this week's new products gallery, Swoon takes its zero-sugar lemonade into functional territory, Fairlife rebrands its milks and protein shakes, and De La Calle drops its latest modern Mexican soda SKU.
Marketing: Saint James Teams With Tarte Cosmetics
The sustainably-packaged beverage brand is releasing a limited edition variety of its Passion Fruit & Peach Green Tea flavor featuring Tarte’s logo, while the cosmetics brand is releasing tie-in maracuja juicy lip vinyls.
Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul
Enhanced beverage brand Tru has revamped its packaging as its slims down its portfolio into two functional RTD lines.
Marketing: Throne Sport Coffee Adds Alex Bregman to Roster; Plus Evian, Sprite
Functional coffee brand Throne Sport Coffee is expanding its roster of professional athlete ambassadors with the addition of Chicago Cubs third baseman Alex Bregman in an “equity-backed alignment.”
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Tarte Cosmetics Founder Expands into Beverage with ‘Sippable Self-Care’ Brand
More than two decades after founding billion-dollar cosmetics brand Tarte, Maureen Kelly is seeking to make a splash in the beverage space with the launch of a hydration mix brand called FINNSUL.
Bai Founder Ben Weiss Expands Crooked Brand Into Hard Soda
Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.
Casamigos Expands Roster With Pre-Mixed Margaritas
Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.
Marketing: Mr. Pibb Takes Center Court with Scottie Pippen; Plus Zevia, Elecrolit
Coinciding with the nationwide rollout of its recently revived Mr. Pibb product, The Coca-Cola Company has enlisted NBA legend Scottie Pippen for a new campaign highlighting the CSD’s star status.
New Products: Non-Alc Alternatives Look To Fruit, Coffee Flavors
From Vita Coco's lemonade treat to canned sangria for Tost-ing, this week's new products include fruit flavors as brands anticipate the warmer spring weather.
Fun Times Soda Pop Scales DSD, Eyes Gap Between Legacy CSDs and Functional Sodas
Fun Times Soda Pop, a nostalgia-inspired soda brand co-founded by television personality Rutledge Wood, is expanding its footprint with new DSD partnerships in Chicago and New York.
Health-Ade Taps Lindsay Lohan to Broaden Kombucha’s Mainstream Appeal
Health-Ade has tapped actress Lindsay Lohan as the star of its latest ad campaign, as the kombucha maker seeks to make its flagship product more accessible and approachable to everyday consumers.