Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
For its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while teasing a new seasonal flavor strategy.
Not Beer is not just a sparkling water brand anymore with the launch of a 3-SKU line of THC drinks, focused on value-generation in flavor formulation and pricing.
When VUUM first launched in late 2023, it was largely alone in trying to pitch consumers that sparkling energy and protein were a proper match. But now, the startup has debuted a rebranded and reformulated product line dubbed ‘VUUM 2.0."
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality.…
Hiyo, a non-alc social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced today.
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.
After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
REIGN Total Body Fuel, the performance beverage created by Monster Energy, is kicking off a search for 100 “Reign Warriors,” a grassroots ambassador program
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
