BevBlog

The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.
The 18-slide presentation, entitled “The Real Facts About Bottled Water,” revisits familiar arguments in support of the industry – it’s convenient, the bottles are fully recyclable and the product is calorie-free – and packages them all together in one place.
But, if the slide show doesn’t calm your eco-conscience sufficiently, you could buy the AquaSafeStraw…, a new personal, water-filtration tube that charitably resembles a kazoo.
The bottled water wars:

Red Bull has made it no secret that it includes coca leaves – the botanical origin of the drug cocaine – in the beverage’s all-natural formulation, but insists that there’s none of the naughty stuff left behind. German officials aren’t too sure, and they have banned the sale of Red Bull Simply Cola in six states.
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For those of you thinking about stocking up, don’t get too excited. At 0.13 micrograms per can, you’d have to drink enough Red Bull Cola to fill a small tanker truck before feeling anything that resembled a drug-like effect.
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And that’s if the substance…

It’s not the third gunman on the grassy knoll, but this week’s dispute over a yellowed ledger with a formula marked “D Pepper Pepsin Bitters” may leave us with a mystery that can, sadly, only be resolved by opening a vault that’s likely to remain shut.

I have two “Eco-Fina” bottles on my desk right now. One stands about eight inches tall. The other, crushed into a lump of twisted plastic, stands about two and a half inches high. The entire mess – save for the cap and neck, fits in the palm of my hand and weighs about the same as two quarters.
This is the water bottle of the future.
For now, at least.
PepsiCo’s light-weighted bottle for its Aquafina brand weighs in at half that of its 2002 predecessor, and PepsiCo boasts that the new package will save 75 million pounds of plastic…

Apparently, the gravitational pull of the sun, the Mona Lisa, the exponential growth of the universe, Earth’s magnetic field and Pepsi’s new logos all have something in common – at least if you believe the design agency that created it.

Companies connected to the beverage industry have been accused of bringing all kinds of ills on the U.S. populace – diabetes, heart attacks, New Coke – but flavor company Frutarom has now been accused of the dastardly deed of bringing sweetness to the Big Apple.

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