Latching onto growing consumer demand for lower sugar, low-calorie beverages, Snapple has launched a new line of all-natural teas lightly sweetened with real sugar. Snapple Lightly Sweetened Teas are made with a base of white tea and contain 18 grams of sugar – less than half the sugar content in other Snapple varieties. The drinks have 80 calories per 16 oz. bottle and come in two flavors: Peach Passionfruit and Cherry Pomegranate.
Snapple will support the launch with an integrated marketing campaign anchored by national television advertising as well as print and online media. The new line of teas are available at retailers nationwide with a suggested retail price of $1.39 for a 16 oz. bottle and 6-packs for $5.99. The Peach Passionfruit flavor is also available in 64 oz. bottles.