Vita Coco Shuffles Marketing Team, Plans to Head West

Red Bull alums continue to ascend at Vita Coco.

Jane Prior, who joined the coconut water company in 2010 as director of consumer marketing, has been promoted to vice president of marketing for the U.S. She joined from Red Bull New York in 2009, where she was director of marketing. In addition to Prior, former Red Bull executive Jeff Popkin was also recently promoted at Vita Coco, from VP of sales to President.

Prior moves into the role vacated by Jeff Rubenstein, who is now the vice president of global strategy for Vita Coco, working from Miami. Rubenstein will work closely with CEO Michael Kirban on the company’s endeavors in Europe and Asia.

Prior, who is based in New York, will oversee Vita Coco’s growing marketing department, including director of retail marketing Lauren Moffet, field marketing specialists,  packaging and graphic designers, and Vita Coco’s first ever brand manager, Brian Olney. Olney started as digital marketing manager in 2011 and now oversees brand management, in addition to Vita Coco’s digital efforts.

Ahna Biddle, formerly the west coast marketing manager, now leads the brand’s entertainment and sports efforts.  Arthur Gallego, Vita Coco’s longtime publicist who helped launch the brand in 2004, continues as the brand’s director of corporate and consumer communications.

Additionally, the company will open a West Coast office in 2013.