Former Def Jam CEO Launches Go N’Syde Beverages

go n'sydeNEW YORK — Former CEO of Def Jam and Founder of KWL Enterprises, Kevin Liles is pleased to announce the launch of Go N’Syde beverages in collaboration with The 40/40 Clubs. The partnership is the first of its kind – All Go N’Syde beverage bottles include an Augmented Reality integration platform. The unprecedented move will bring an entertainment network to the masses via any smartphone device and a Go N’Syde bottle. Beginning June 1st, Go N’Syde beverages will be available exclusively in 7,500 Walgreens nation-wide and NY Metro area Duane Reade locations.

By holding any smartphone device up to a Go N’Syde bottle, customers will be able to access an entertainment network curated by Kevin Liles in collaboration with the 40/40 Clubs, allowing them to ‘Go N’Syde’ the world of today’s biggest icons and events. Customers will be treated to a private experience, blurring the lines between consumption, culture, entertainment – and reality.

Content will change frequently, based on Liles’ unmatched legacy of pre-reading the market and innovating accordingly, as well as his unparalleled access. Always cutting edge, with Go N’Syde, Liles plans to revolutionize the entertainment and consumer marketplace once again by providing artists an unparalleled platform and at the same time allowing fans unprecedented access to history-making content in the form of augmented reality. The result is a never-before-experienced crossroads of pop culture brought to Walgreens and Duane Reade customers easily and affordably via their favorite neighborhood location.

“We are excited to work with a true industry icon and look forward to bringing Kevin’s vision to life. Pairing the latest Augmented Reality technology with such exclusive access and content is only the beginning of what we hope to achieve together,” states Jason Yim, President and Executive Creative Director at Trigger.

“I have had many passion projects over the years, but I have waited patiently for an opportunity like this. I am confident I have found the ultimate collaboration with Go N’Syde and The 40/40 Clubs,” Liles says. “Entertainment never sleeps, and with Go N’Syde we are looking into the future of consumption and pop culture, we are pushing boundaries and we are making history.”

The 40/40 Club, a luxury sports lounge and nightclub owned by hip hop mogul Jay-Z and partner Juan Perez. Located at 6 West 25th Street in New York City, the 12,000 square foot space combines the lavish warmth of a New York City penthouse with the vivacity and glamour of court-side seats at a championship game. The 40/40 Club is open Monday-Sunday from 6:00PM – 4:00AM. The 40/40 Club opened its first ever airport location at Hartsfield-Jackson Atlanta International Airport in May 2014. An additional 40/40 Club is located inside the Barclays Center in Brooklyn, NY. For more information visit www.the4040club.com, follow them on Twitter @the4040club, Instagram @the4040club or become a fan on Facebook at www.facebook.com/4040club.

Go N’Syde is based in New York City. Kevin Liles serves as its Chief Creative Officer and exclusive Curator of Content.