Reed’s Announces Partnership With Online Grocer FreshDirect

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that FreshDirect has authorized Reed’s, Virgil’s and Reed’s Culture Club Kombucha to be added to their online offerings by mid-February.

Chris Reed, Founder and CEO of Reed’s Inc. stated, “FreshDirect is a true pioneer in the online grocery retail channel, and more specifically, they are highly regarded in the greater New York metropolitan market. Partnering with FreshDirect will bring Reed’s, Virgil’s and Reed’s Culture Club Kombucha to the doorsteps of millions of customers in the northeast. Watch for us on the FreshDirect website, where we expect to gain significant brand exposure in the New York market over the next year. Kombucha is a highly sought after product on the FreshDirect website, so we believe the Reed’s Culture Club Kombucha brand is a perfect fit for their unique and proven home delivery distribution model.”

About FreshDirect

FreshDirect is the leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey and Connecticut metro areas and the Greater Philadelphia area in Pennsylvania. With a 2,600-member workforce that is still growing, FreshDirect places an emphasis on nutritious, delicious meals and convenient services that allow customers more time to live healthy lives. FreshDirect aspires to be a valued corporate partner in all communities in which it serves.

For more information, visit www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirectand on Facebook: facebook.com/FreshDirect

About FreshDirect’s Expansion Through the Years

FreshDirect currently serves millions of customers, covering more than 80% of the NY Metro area. Throughout the past decade, FreshDirect has expanded from delivering to most addresses in Manhattan, Staten Island, Brooklyn and Queens to the Bronx and many areas in Bergen, Nassau, Westchester, Hudson, Union, Essex, Morris, Passaic and southern Fairfield Counties. FreshDirect launched in nine Center City zip codes in Philadelphia, Pennsylvania on October 2012. In less than a year and after attracting 50% more customers than originally planned in the first three months, FreshDirect has expanded service to dozens of zip codes throughout the Greater Philadelphia and Southern New Jersey area.

FreshDirect is a premium online fresh food and grocery retailer with no brick and mortar store. Fresh food is directly sourced from a range of organic, sustainable, grass-fed, heritage breeds, and fair-trade farmers and organizations across the United States that focus on growing the best-tasting, sustainable foods in the world, with many located within a 300-mile radius of the FreshDirect service area. Daily quality ratings help consumers determine exactly how fresh the items are upon purchase, before they are hand-packed, loaded onto refrigerated trucks and delivered directly to their doorsteps.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.